Gola Classics just went Vegan!

You have been asking and Gola has been listening!

With the rise of veganism as a lifestyle choice and with many of you querying which of our styles are vegan-friendly, Gola is proud to announce the launch of its Gola Classics Vegan range.

But is it really Vegan?

“How can Gola verify that it’s vegan?” we hear you ask. Well, each and every style in the Vegan range has undergone rigorous Ve-MAP chemical testing. Ve-MAP is a new, unique DNA-based testing procedure within the Chem-MAP® family. The testing process identifies any trace of animal DNA from chemicals within our footwear and the manufacturing process. This includes:

  • Chemicals used in the fabrics
  • Other materials such as the sole
  • Dyes
  • Adhesives
  • Finishing components

High risk chemicals are tested to confirm that there is no trace of any animal-derived products, therefore providing authenticity of their animal-free composition.

Don’t just take our word for it: the Gola Classics Vegan range has also been registered by the Vegan Society, the oldest vegan organisation in the world. Founded in 1944 the Vegan Society is a world leader in its field and Gola has partnered with them to give customers additional reassurances.

The collection boasts style!

We have styles for women, men and your mini-me’s! Our range includes the ladies’ Coaster in various styles: Classic, Rainbow, Hi-Tops and Mirror, while we also have our very popular Mark Cox style in a range of colours. A pair of trainers with your dress is undoubtedly one of the chicest and breeziest style combinations this season.

Trainers with a skirt or dress will not only add a dash of nonchalance to your look, but will provide the ease of movement you desire when zipping around town. If you love anything shiny, then you will fall for Coaster Mirror. If you prefer a hi-top, then Coaster High in black or in off white will be a great addition to your shoe-drobe. Our most popular lines are Coaster Rainbow with the rainbow stripes down the side, as well as Tennis Mark Cox in a selection of colours, re: dark green, deep red, Indian teal, vintage blue and blossom.

Our men’s collection includes Comet and Comet Canvas, as well as Tennis Mark Cox and Varsity. If you’re on the lookout for some super convenient footwear that will easily go with your jeans or shorts, it’s only natural to look for a pair of Gola Classics Vegan that will best suit your style. Both Varsity and Comet come in a variety of colour combinations: from navy & powder blue, to deep red & white, there’s a style to suit your needs.

For your mini-me, you can choose between Coaster Rainbow, Coaster Rainbow Velcro and Coaster Velcro. Colourful, easy to put on and off and as comfortable as all Gola styles, they’ll be very much enjoyed by your little ones.

Sparkle 24/7 with Gola + Swarovski Crystals

Calling all women…add some sparkle to your festive casual ensembles with our special edition Gola Swarovski collection featuring crystals! Two of our flagship ladies’ styles, ‘Bullet’ and ‘Coaster’ have been glamorously enhanced to ensure you can sparkle 24/7 this Christmas.
Gola Classics Bullet Swarovski black white

The Gola wingflash is upgraded on the ‘Bullet’ trainer by the beautiful application of crystals.  Whilst the ‘Coaster’ pump has a crystallised toe cap to give a striking finish to this popular Gola women’s silhouette!  Gola Bullet is available in black or off white or opt for the dazzling Gola Coaster in white or black.

Gola Classics Coaster Swarovski black white

Take style inspiration from our influencer girlfriends that have styled these Gola Classics sneakers.

Gola Classics Swarovski Instagram

The Trendiest Styles Of AW18 – Men’s

For AW18 Gola men’s once again delivers a collection of truly inspiring footwear that reflects back to its decade-long heritage. Along with some of the timeless classics, this season sees a selection of new and updated silhouettes that take AW18’s biggest trends to a new level. Mixing classic with modern, the trainers are given a lift with imaginative fabrics and details that add a contemporary twist whilst still maintaining a sleek, classic look

The recent hype around functional outerwear has reflected in a new direction in footwear, seen in some of Gola’s new season trainer styles. Inspired by outdoor and camping activities, the theme puts a new spin on urban footwear with influences from trekking and climbing gear. The silhouettes are clean and contemporary, accented by hardware details and pops of bright colours. A perfect interpretation of the trend is the Men’s Lowland Millerian designed for the return of the Gola Classics x British Millerian collaboration.  This silhouette has been reworked in British Millerian fabrics including an olive waxed canvas and a water resisting suede toe facing and counter, perfectly suitable for the sophisticated urban commuter. More of the utilitarian vibe can be seen on the popular Men’s Montreal Camo trainer, the Harrier Millerian or Men’s Monarch in Camo/Gum.

gola classics men's lowland trainer millerain gola harrier khaki millerain sneakergola classics monarch camo print gum sole sneakergola montreal rainbow camo print sneaker

Not to miss one of Gola’s long-time fabric favourites – the suede. Its luxurious texture remains highly popular for the AW18 season and also taps into the outdoor adventure trend. Gola has developed a palette of new deep earthy colours incorporated into some of the best-selling styles in suede. If you are thinking about Harrier, you’re probably not wrong, but we’d like to turn your attention to some of the new additions to Gola Classic’s trainer collection: the Men’s Tourist and Men’s Inca trainers. If you like a modern court sport style and a truly heritage feel, then look no further. Tourist sports a cognac suede upper and a subtle punched wingflash to the side. Available in a classic black and deep cognac, this timeless silhouette will keep your urban look on point. Introduced for AW18, Men’s Inca Suede adds an edge to the collection with its active, street-ready look. Featuring a gum sole unit and a nylon tongue, Inca Suede can be found in a navy, khaki or ash colour options.

gola classics men's tourist trainer cognac

gola classics men's inca sneaker millerain khaki

Speaking of nylons, AW18’s catwalks are a proof that technical nylons, and especially those which have a hard-wearing feel, have moved from a functional use to a design highlight.

The lightweight fabric is featured on casual every-day footwear and is accented by splashes of contrasting tones to complement the utilitarian trend. Updated for the season, the Gola Men’s Flyer, originally developed in 1975, sees this retro trainer in light nylon and suede upper, and a contrasting wingflash. The style is available in three colour options as seen below.

gola classics men's black white flyer sneakergola classics navy flyer sneakergola classics light grey flyer red stripe

Stay tuned for the trendiest women’s styles from Gola’s AW18.

A Sneak Peek At New Season

gola men's and women's aw18 model shot

We don’t like to admit it, but it is edging closer and closer to colder and darker days (nooo!) most of us haven’t even been on a summer holiday yet, but in the world of fashion AW18 has begun.

Here we have some of the new in collection that you can wear now and later in the year, call them the ultimate transitional trainers if you will….

gola harrier men's and ladies aw18 colours

The classic Harrier has been updated for AW18 in new seasonal colours. Harrier is one of our most popular styles and dates back to the 1960s and the transformation of the style has been minimal, just slight updates to keep the silhouette modern. For AW18 the Harrier is in deeper earthier tones which are so on trend this AW! Pair these with anything in your wardrobe, but for true style a pair of classic jeans and a white tee – what could be more classic!

gola classics inca white trainers

New for AW18 the leather gola classics montreal grey men's

Montreal got a seasonal update for AW18 in on trend velvet! This style looks great paired with jeans but if you are brave enough to keep baring your legs into Autumn wear with a midi tea dress to add a sporty edge to your look. The velvet colours are opulent and bold, so you will stand out for all the right reasons

gola classics trainer navy white sole

The leather Trainer silhouette is here to stay, proving to be a popular style we have updated in new AW18 colours. Trainer is simple and stylish, with a tonal wingflash, it is minimalistic and low key. Wear the darker colours with jeans for dress down Friday for ultimate day to night smart trainers

The Classics

gola classics lifestyle product shot

gola bullet pink trainer lifestyle product shot

gola navy suede bullet lifestyle shot

Fashion trends are all well and good, but what you really want is a classic in your wardrobe. That one item you can go back to again and again and know you will feel and look amazing – your trusty pair of trainers!

At the moment the trend is chunky (and pretty ugly) trainers, where you need to either have legs as long as time to pull them off or style to rival an A-Lister. For the rest of us it is a strange trend, and here at Gola we are all about the classics, the styles you can keep forever and never get bored of, so here are some of our favourite Gola Classics styles that will be your wardrobe staple for a long long time.

Women’s Bullet

The Bullet was originally launched in 1976 and was originally designed as a running shoe for athletes, over the years the trainer has become more of a fashion trainer and has had numerous updates to ensure it is both comfortable and durable. The simple sleek likes of the Bullet means you can pair with both summer dresses or jeans, and the colour options mean you really have something for every outfit. Our favourite is the classic Black/White Bullet.

Women’s Coaster

The women’s coaster is a vulcanised sole plimsoll, the style is popular as it literally goes wit anything! The Coaster was re-introduced into the Gola Classics collection in SS17 and became a best seller, the Coaster Rainbow is one of our most popular Coaster designs – so much so we sell out on a regular basis! Make sure you keep your eye out for the next drop in September – get them before they go!

Men’s Harrier

The Harrier, the most popular men’s Gola Classics style is seen on an array of celebrities like Noel Gallagher to comedian Al Murray. Originally created in 1968 the Harrier was created for athletes to train in, now like the previously mentioned Bullet, it has been updated for a modern trainer lover. Available in an array of colours you can find a pair to suit any mood.

Men’s Coaster

The men’s Coaster is a vulcanised sole plimsoll (like the women’s) and comes with rubber or gum soles, the classic simple style is key to its longstanding success and can be worn in winter with our leather styles and summer with the canvas. Why not buy a pair now, you won’t regret it.

Take a look at the Coaster Neon collection

women's gola coaster neon pink trainers model

When fashion trends talk, we listen. This season bright, bold colours are the talk of the fashion town and we have three women’s Gola trainers that are ticking all the boxes for this trend.

The Gola Classics women’s Coaster Neon collection celebrates colour. The simple silhouette of the women’s Coaster trainer is a perfect canvas for the bright colours, making each style the statement of your outfit. The three colourways are Neon Coral, a bold Coral colour which paired with a pair of white jeans and a denim shirt would make a summer statement. The Coaster Neon Yellow is a highlighter yellow colourway, team this with dark denim to really make your shoes stand out. The Coaster Neon Pastel Pink is the last colourway, this style is girly and vibrant and can be paired with a summer dress or jeans.

gola neon coaster trainers women's

gola coaster neon yellow trainers women's

gola neon pastel pink coaster

The women’s Gola Classics Coaster trainer was first introduced into the Gola collection in the 70’s and has since become a firm favourite, the style has a vulcanised sole and canvas upper creating a trainer that is versatile and comfortable.

The Gola Harrier celebrates 50 years

Our flagship shoe is turning 50!

gola harrier 50th anniversary sneaker collection

Happy birthday Harrier, you have been a long and trusty friend to our wardrobe. To celebrate Harrier turning 50, we’ve taken the silhouette back to where it all began; using classic colourways from when Harrier first burst onto the sport shoe scene but with clever modern updates, this collection is everything you need this summer.

gola harrier colours sneakers

Back in 1968, Harrier was the multi-purpose training shoe of choice. Built for track and field, the gym or the pitch, Harrier led the way in sports footwear. Originally launched in statement making white/red, this colourway was soon partnered with royal blue/white as a fellow option but as the years have progressed Harrier’s colour options have run into the hundreds. Never shy of making a statement the original design featured a durable gristle rubber sole, suede toe cap, rubber toe guard, padded insole and of course the signatory contrast Gola wingflash branding.

As Harrier moved into the ‘70s it developed a new life in the form of a leisure shoe. This multi-purpose training shoe was now equally at home on the track as it was on football terraces up and down the UK. From here Harrier transcended into music culture, with a cult following from key names of the day such as The Jam. Over the decades other fans of Harrier included Duran Duran, Oasis, Robbie Williams, Jude Law and Paul Weller. For Harrier’s 50th anniversary we have seen the son’s and daughters of rock royalty wear these styles with as much style as the first time around. Raff Law (son of Jude law) and Anais Gallagher (daughter of Noel Gallagher) are two of the names sporting the new Harrier style.

raff law harrier model

colour pop harrier women's harrier 50th anniversary

Never steering far from its original form, Harrier has stood the test of fashion cycles and footwear fads to have survived five decades and be Gola’s best selling footwear style. In recognition of this accolade, Gola has launched a special edition anniversary edit of Harrier. With the design staying true to the style’s 1968 roots, the special edition is a no gimmick, purist silhouette; it’s confident, genuine and unique. There’s only one Harrier.

What Wins Best 90s Music Genre?

The great 1990s are a collection of ten incredible years hallmarked in history by their contribution to fashion and music.

90s music was a burst of angst, energy, colour, dance, and soul that has never repeated itself in quite the same way. Here, we’ll let 90s music fight 90s music. From Britpop to Eurodance, find out which is worthy of a 2017 comeback.

‘Girl Power’ vs…

90s music was all about powerful and influential female groups and singers. Expressive songs, motivational videos and power ballads from bands like Eternal, Destiny’s Child, En Vogue, Whitney Houston, Mariah Carey, Britney Spears, and Christina ‘Xtina’ Aguilera were a hugely popular break from the male-dominated music scene of the time. Madonna was as omnipotent as ever and Sugababes managed to hop onto one of the last departing trains for the decade in 1998, but — of course — ‘Girl Power’ was high-kicked into a global phenomenon by the almighty Spice Girls.

An unforgettable quintet whose posters were plastered on the walls of every young girl’s bedroom during the decade, the five famously fabricated personalities of the Spice Girls gave young girls someone to identify with and pushed the idea that women could be successful independently from men (admittedly, their former manager, Simon Fuller, played a part).

Britpop

Britpop was, as you can guess, all about singing for British youths and acted almost as a counter attack on the themes of American songs at the time. Bands like Blur, Oasis, The Verve, and Manic Street Preachers took influence from 60s/70s British rock music and propelled Britpop to subculture status with its own distinct clothing and attitude. 90s songs like Wonderwall and Parklife had a strong sense of local identity and working class ethics that really spoke to youths of the day, while the behaviour and atmosphere of Britpop championed the brazen maleness of ‘lad culture’ at a time when ‘Girl Power’ was about to make waves.

Verdict:

While Girl Power instilled self-belief and confidence in many young girls, Britpop was all about giving the working-class a mainstream platform and voice. Feminism vs. social mobility? We’re backing off and making this one a tie.

Party dance routines vs…

From Whigfield’s Saturday Night to Los del Rio’s Macarena, you have to admit the 90s were a hit for disco routines. Not only were these ideal ways of moving from the corner to the dancefloor at the unavoidable school Christmas party, but they’ve also been helping DJs crank up the party spirit at wedding receptions and 18th birthdays ever since. In this time of dabbing, twerking and whipping your hair; there was something pricelessly innocent about doing Madonna’s Vogue gestures, followed by a Steps’ 5,6,7,8 and Rednex Cotton Eye Joe hoedown.

Boy bands

Although 90s music was big on girls groups, the stage was fairly shared by the boy band. N’Sync and Backstreet Boys were America’s greatest exports in this industry, while Take That and Westlife fought back well for the UK and Ireland. The ballads, bubblegum pop tunes and craze-making dance routines pumped out by boy bands of the 90s created the type of frenzy seen by Elvis fans in the 50s and The Beatles followers in the 60s.

Before we knew it, there were dolls, posters, magazines, and clothing devoted to these vocal harmony groups but unfortunately, this led many to associate boy bands as being mere puppets of a money-hungry record label. Although we tired of miming shows, structured interviews and tacky merchandise, many boy bands have actually made a respectable return to the music scene in the past few years, including Take That and Backstreet Boys. So, there was talent behind the trash after all.

Verdict:

Although these disco dance routines are always good fun, the boy band 90s music genre was a formidable force. Even today, we wonder if Smash Hits would have kept in print without it. All in all, it’s that wonderful sense of nostalgia that has persuaded us to let the boys win this one. Nothing brings back memories of our youth than the dolls, posters, concert t-shirts, and scrapbooks filled with ‘I *heart* Justin’ of our beloved 90s boys.

Feelgood party tunes vs…

The 1990s were a feelgood decade. Home Alone was on at the cinema, the World Wide Web had its first test run, Nokia’s Snake was controlling all our minds, and Harry Potter flew into our lives. But this was also the season of boppy, catchy pop songs that still get us dancing today. In the same year that Tony Blair rode Labour back into office the Danish-Norwegian pop group, Aqua, released Barbie Girl and we were hooked. The 90s music scene was peppered with unforgettable tunes like B*Witched’s C’est la Vie, Chumbawamba’s Tubthumping, Right Said Fred’s I’m Too Sexy, Ricky Martin’s Livin’ La Vida Loca, and literally anything Steps released. Yes, these weren’t lyrical masterpieces, but they were a good laugh and we all loved them back in the day.

Contemporary R’n’B and urban music

In the 1990s, the world was more connected than it’s ever been. So, let’s look at 90s music outside the UK. The greatest genre to captivate the decade was modern R’n’B/urban which was spearheaded by artists including: Faith Evans, Lauryn Hill, En Vogue, Boyz II Men, Usher, R. Kelly, and TLC.

Combining funk, pop and blues, contemporary R’n’B and urban songs are rich, soulful and emotional which was a great contrast between the more sugary ballads and techno tunes they were up against in the 90s. Tracks such as I Will Always Love You by Whitney Houston and Vision of Love by Mariah Carey kick-started the genre which has weaved its way through the following decades to nourish global stars like Beyonce, Ne-Yo and John Legend.

Verdict:

We’re grateful for the cool, deep and inspiring songs of 90s R’n’B music, and how they’ve contributed to our music then and today. But if we could bring either of these 90s music genres back; our heart says feelgood. There’s no better party starter or stress booster than a cheesy 90s playlist. Let’s face it, family occasions just wouldn’t be the same without a 90s feelgood megamix at the end of the night.

Hip Hop vs…

The world of 90s music would be incomplete without a nod to the globally-renowned rappers and hip-hop stars of the day. From 2Pac, Notorious B.I.G, and Vanilla Ice, to Ice Cube, Busta Rhymes and Eminem; hip hop was the genre of choice if you wanted an unfiltered insight into hard urban culture that’s often glossed over in mainstream media. Empowering, rhythmic and confident, hip-hop was the top-selling genre of music in the mid-to-late 1990s. Similar to Britpop, hip-hop is a subculture, generally containing key elements like rapping, graffiti, breakdancing, and DJing, which could explain its popularity across the world.

Eurodance

Rarely has technology and musicality collided so fruitfully. The birth of Eurodance masters like Vengaboys, Haddaway, 2 Unlimited, Corona, and Scatman John came about in the 90s due to the explosion of equipment that enabled electronic music. A combination of house, techno and dance, the Eurodance 90s music genre is recognisable for its use of synthesizers and strong bass rhythms. This type of music is almost always positive and upbeat with a strong undercurrent of partying and generally having a good time — ideal going out soundtrack for when you’re getting ready.

Verdict:

Although Eurodance has helped us get pumped up for crucial life moments, we can’t place it above the global phenomenon that is 90s hip-hop. The decade propelled the gritty genre all over the world and it’d be a very different stream of sound today if it weren’t for the rappers of the 90s.

Rock vs…

This decade was also the time that the great rock bands in modern musical history came to our attention. Before 1990, many rock bands had just a niche following compared to other genres, but as we entered the decade we saw bands like Nirvana, Pearl Jam, Red Hot Chilli Peppers, and The Smashing Pumpkins receive attention from major music labels and become commercially successful. The energetic performances and expressive song lyrics really filled a gap in 90s music, and the media presented rock’s popularity throughout the 1990s almost as a rebellion of real music and emotions against the more manufactured genres of the time.

Country

Country music rocketed in popularity and airtime during the beginning of the 1990s — it even had a cover story about its history and appeal in Time magazine. Aficionados will probably attribute a lot of 90s fame to the surge in people taking up line dancing. Even in the UK, many working men’s clubs had a weekly line dancing night and this helped songs like Achy Breaky Heart and Boot-Scootin Boogie ride high in the charts. As the decade progressed, artists like Shania Twain, LeAnn Rimes, Tim McGraw, Faith Hill, and Dixie Chicks took a hold of the genre and helped to usher it into the consciousness of a younger audience. Almost certainly, it was this nudge into the ‘poppier’ mainstream arena during the 1990s that helped breathe new life into country music and make sure it made it into 2017.

Verdict:

The problem is, both these genres are raw and creative, inspiring millions of fans for so many years. Country songs all seem to tell a true-to-life story, while rock expresses all the emotions we want to show for us. Dare we draw another tie?

The 90s were a huge decade for music. If you want to check out our range of retro shoes, browse our men’s and women’s Gola Classics for the perfect throwback trend to suit your style.

Summer 2017’s Hottest Shoe Trends

If you’re choosing your warm-weather wardrobe and need some footwear inspiration, check out our top shoes for summer 2017. We’ve looked at what’s tearing up the catwalks across the world right now to give you a clear-cut run-down of how to get ahead of the game this summer.

From sliders to snakeskin, our top picks for the best shoes in summer 2017 touch on a wide range of quirky designs that promise an interesting look this summer.

Wrap-around sandals

Top in our list of shoes for summer 2017 is the chic wraparound sandal, which are designed to be comfy, flat footwear — as sandals should be — but with a stylish twist. These sandals have extra material for winding around your ankle or even your lower leg to add some glamour to an otherwise ordinary shoe. This shows off your skin beautifully and it also adds to the security of your sandal which are notorious for flying off with the odd meaningful stride.

Platform and flatform shoes

Think Baby Spice in the Wannabe video and we need say no more. Platform shoes are dragging the legendary 1990s into today and will be a huge summer 2017 shoe trend. You’ll be able to get these in a range of colours, with open and closed toe options and materials, too.

Coming with the platform is the next generation of super-elevating shoes: the flatform. Set to join it’s cousin in taking summer 2017 by storm, the flatform shoe has the same sassy appeal — just a completely even base. Plat-and-flat-forms are real statement-makers, so they look great in bold colours with a neutral outfit. However, we’d also suggest you go for a type with an ankle-strap to make sure you don’t fall off them.

Kitten heel shoes

We never thought we’d see the day the divisive kitten heel would be in a ‘summer trend’ list, but here she is. Kitten heels — high-heels’ meeker and milder sister — are coming back with a bang this season. But, when you think about it, why not? They’re the ideal shoe to add a touch of height without becoming uncomfortable, plus they’re versatile enough to wear for both smart/casual and dressy events.

Wear them with sheer stockings of go barefoot and get a pair with an ankle strap for added support.

Kitten Heel Shoes

Re-visiting the 90s

The next 1990s-inspired theme to hit summer 2017 will be the 90s streetwear shoes. Those chunky trainers with big logos are going to be all the rage — especially for men. On top of that, the cool and casual sneaker is due to be a common footwear choice for boys this season, too. We think this type of laid back footwear looks great with slim-fit jeans or chinos and a checked shirt.

Gola Classics Men's Monaco Trainer

Spring boots

Boots might not be the first shoe to spring to mind for a warm weather outfit choice, but they will actually be a top trend for shoes in summer 2017. Thigh-high and ankle boots in all kinds of fabrics having been up and down the catwalks lately and there seems to be a focus on warm colours (perhaps to match the climate). So, choose your favourite material and get a pair of summer boots in orange or yellow to fit the trend.

Skinny stilettos

Incredibly thin stiletto heels are also set to be popular shoes for summer 2017. Flying in the face of the aforementioned chunky platform trend, the next season will also feature thinner-than-ever footwear options. If you’re a skilled high-heel walker, this is the shoe for you.

The skinny stiletto looks incredibly elegant and really makes you get the picture-perfect posture in order to stay steady. You’ll be able to get these in all kinds of materials and styles. Go for a peep-toe variety or try on a pair with lots of wraps and straps going above your ankle.

Stiletto Shoes

Emphasis on great outdoors

A major summer 2017 shoe trend is the great outdoors. Khaki shades, camouflage options, durable trainers, and bulky, lace-up boots are going to be smash hits for trend-setting men — particularly if they wear them with windcheater jackets and a backpack.

Gola Active Men's Glarus Trainer

Yellow season

Summer 2017 is going to be splattered with yellow. A huge next-season trend in shoes, this bright and sunny shade will be available across all kinds of footwear, from men’s canvas espadrilles to women’s ankle boots.

Black and white checks and off-white

If you’re not into fresh-out-the-box-looking white shoes and prefer something a bit less high maintenance, shoes in summer 2017 are going to be more off-white for your convenience. Less blinding and easier to keep looking good, off-white and cream plimsolls or trainers are great accessories to match with a block colour shirt and plain jeans.

Gola Classics Men's Coaster Off White

Doodled-on sneakers

If you do stick with white, why not add some flair to them with a pen? Drawing and writing on plain sneakers are going to be big in summer 2017, so get a pack of colours and make yours stand out.

Rounded heels

Rounded heels are the ultimate shoe. They give you elevation for longer-looking legs, yet don’t offer the same level of falling-risk as standard high heels. Round-heel shoes are in this summer, and we particularly like the ones featuring contrasting colours between the heel and main shoe to show off the design.

Sandals with socks and boots

Our shoes for summer 2017 list wouldn’t be complete without this beauty of a trend. Wearing socks, tights or stockings with your sandals is going to be a top fashion style, which goes completely against what we thought was good dress etiquette. If you like the look of a pair of sandals, but don’t want your feet on show, it’s a great solution and there’s obviously a huge range of varieties you can choose from to get a different look every time.

Shiny shoes

Gleaming sandals, heels and boots are set to be the finish-of-choice this summer, too. That polished look is a fantastic fit for classy nights out and we suppose it makes sense to get something shiny to catch the sun when the warm weather hits.

Lot of laces

Every top fashion designer is going to be on the lace trend next season. From multi-coloured laces that contrast the shoe they tie up, to dainty types that cover just the top of your foot. You can even buy new laces to go with a plain pair of sneakers and plimsolls to add some flair to your footwear.

Gola Classics Men's Breaker Plimsoll

Open back footwear/slingback shoes

Shoes for summer 2017 are going to heavily feature open-back footwear. Jetting off somewhere hot on holiday or even just enjoying the nice weather at home means that you’ll probably want a shoe that’s airy and breathable. This slingback trend — with just a single strip going around your heel — will come in a range of thin and thick straps to suit the feel you want. Plus, you’ll be able to choose from a good mix of casual and formal looks so you can get the right look for a particular event.

Varsity look

Summer 2017 shoes are going to benefit from a heavy dose of athletic inspiration. You’ll find lots of sneakers, plimsolls and retro trainers on the soles of people next season, which is perfect if you want a comfy day shoe that still looks like you put the effort in.

Gola Classics Women's Varsity Trainers

Snakeskin

Perhaps not everyone’s bag, but snakeskin has also made our grand ‘shoes for summer 2017’ run-down. Don’t just go for the typical snakeskin colour, though. The trend this year will see snakeskin in all kinds of bold and beautiful shades and you’ll find plenty of combo-fabric varieties if you don’t want your entire shoe in full serpent mode.

Moroccan slippers

If you like the coolness and breathability of sliders, but aren’t really into bright and bold designs, go for Moroccan slippers instead. Summer 2017 will bring a touch of the exotic thanks to an influx of this footwear type — also know as babouche slippers — which will mainly feature a subtle colour palette and simpler styles.

Sliders over flip-flops

Obviously, the flip-flop is a staple part of anyone’s summer. But this year, it might have some competition. Funky sliders in a rainbow of the brightest colours and embellished with sequins and flower patterns are set to strut the shops, promenades and beer garden terraces in summer 2017. Comfy and eye-catching, we’ve already seen great designs from fashion’s leading names, including Prada, Miu Miu and Dolce & Gabbana.

Flip Flops

For retro shoes that are perfect for summer 2017; check out our ranges of men’s Gola Classics and women’s Gola Classics before you head off.

Sport: 50 Years in the Future

The realm of athletic stars, world-breaking records, international tournaments, and lifelong rivalries are part of all our lives in 2017. But have you ever considered the future of sports and what it’d be in 2067?

Sports is an unpredictable, ever-evolving phenomenon that whips up a multi-billion pound betting frenzy like nothing else. The future of sports is a maze of new and daring ways to pull the best out of its players and create the most intense experience for its fans. With the rapid rise of virtualization technology, ballooning authority of social media, and intensifying focus on user experience, find out what could be in store for sports in 50 years.

Sports in the Future

Future sports equipment

We predict that sports across the board will be obsessed with achieving unbelievable speeds, shots, throws, and goals. Exciting results get unavoidable shares, likes and retweets pinging across the world, which means more fans, more sponsorships and more advertising deals — all free of charge.

We can see every tactic possible being used to enhance the performances of sporting stars in a bid to boost the breaking of unbreakable records and create demi-God athletes that will make prime social media stalking targets to keep up momentum. Even today, sportswear brands are constantly re-inventing clothing to make it easier for athletes to out-perform themselves, and in the future, we reckon that everything from shot puts to football turf will be artificially enhanced for the ideal level of feel, speed, traction, and manoeuvrability.

Expect hi-tech track surfaces for sprinters, enhanced/low-drag costumes for swimmers, spring-loaded courts for basketball players, and ultra-streamlined everything to push the boundaries of human limitations. Running Track

Future stadiums

Where we view our sports will go through the greatest transformation in the next 50 years. In the next few decades, we can see super-stadiums for the biggest teams and events, decked out with virtual rides, hologram replays and personal video feeds you use to track your favourite player throughout the game.

But by 50 years, viewing sports will be dominated by the 3D, virtual stadium where you can zoom, tilt and pan using an optical head-mounted device (think Google Glass without the failure). Of course, there’ll still be fans in the stadium watching the game, your headset will simply let you tap in from home.

Why headsets? We predict a voracious focus on lucrative sponsorship deals instead of traditional ticket purchases, which is why a headset is ideal for hosting regular, unavoidable flashes of selected logos and adverts beamed across your eyes.

Gone will be the days of queueing at the turnstile, climbing to your seat and seeing a pie lobbed off a steward’s head. We’ll have virtual subscriptions to replace paper season tickets, surround sound for those atmospheric chants, and assigned (virtual) seats every time so we can sit with our friends without having to sit with our friends.

Virtual Reality Headset

Future match Format

Commercials and sponsorships are likely to exert even greater influence over the sports format in the future.

Endorsements are big money in every sport, which is why a growing amount of air-time is devoted to getting them seen and heard. In the UK, the value of all Premier League shirt sponsorship deals reached £226.5 million for the 2016-17 season, which might go someway to explain why football matches are already packed with extra commentary and statistics to lengthen the programme and squeeze in more advertising. Even in America, the NFL shows about 100 commercials for just 11 minutes of play, while getting a 30-second ad slot during Sunday Night Football would cost you approximately $625,000.

Future of American Football

Looking at these statistics, it’s not big a stretch to imagine a future where sports are tweaked for a more ad-friendly format. In 50 years, we can imagine sports with few sections of play (like football’s two-half structure) perhaps introducing extra water breaks or switching to a quarterly format in order to anchor in more promotional material.

We might even go one step further and annihilate the heart-racing penalty shoot-out in football, which we reckon will be substituted for lengthier matches that last as long as they have to — punctured with plenty of breaks.

The future sporting environment

In 50 years, we’ll either all be massively green or have destroyed ourselves. So, if we’re still around, the jet-setting world of sports is likely to be a popular target for promoting eco-friendliness.

To survive, NASCAR and Formula One motors will probably all be electric to save on carbon emissions, and we will see a rise in competitive cycling as part of a future worldwide bid to encourage less cars on the road.

Future of Cycling

In stadium sports, the introduction of virtual arenas will be heavily subsidised by many governments in order to reduce unrecyclable waste left behind by fans after games.

In this future of endorsements, celebrity status and respect for the eco-system, we can also see more cash incentives and a greater responsibility placed on sports personalities for showing the masses how they should be a good citizen. Expect plenty of viral content from leading athletes shared across the world to encourage their followers of the importance of being green.

Future of sports globalisation

The future of sports revolves around the global athlete. We think sports in 50 years will have transcended country borders and we’ll see everything from international Premier Leagues to worldwide NFLs. Instead of nationally segmenting our teams, we’ll judge them on an international scale, creating divisions peppered with teams and fans from every part of the globe, playing together on a regular basis (imagine Man City thrashing LA Galaxy in a mid-week game on your virtual headset).

Future Football Pitch

There’s currently talk of the NFL putting more resources into finding talented athletes on other continents — could American football take over as the first world-inclusive sport in 50 years’ time? And would this spell the end for international tournaments and national victories, like the Olympics and World Cup?

As we’ve probably said too many times, the future of sports is steered by money, and there’s only so much a business can grow domestically.

A fairer game in the future?

The last we heard, there have already been secret video technology trials carried out in Premier League matches this season. However, football is a curiously slow member of the sporting family when it comes to implementing this across the board.

Thankfully, the future of sports will likely be built around instant replay and video evidence used to support every sporting decision. So, no more uproar following embarrassing ref mistakes like Lampard’s disqualified goal and Maradona’s laughable Hand of God.

But why not go one step further? Sports in 50 years might kit out its rugby, cricket and football players with tiny cameras strapped to their boots or collars in order to capture every rant and dirty tackle for the ultimate in fair-play and entertainment.

Personally, we’re in two minds. On the one hand, we’re all about playing by the rules and ensuring a game is won justly. But hating the referee or umpire is such a unifying experience for fans that taking the decision-making out of their hands could just ruin the atmosphere.

Future Referee

On a less crucial point. The future of sports will likely leave behind the mandatory coin-toss at the beginning of many sporting events. Football matches still use it to decide who kicks-off, but we’re sure half a century will create an app that will provide an even more random result to the heads-or-tails scenario.

Future commentary and broadcasting

The future of sports is all about the viewer. Even now, events like Formula One races are strategically held at peak TV viewing times in Europe to ensure they pull in their maximum audience, and we’re seeing more and more kick-off times deviating from the 3pm time slot for a more TV-friendly time.

In 50 years, we can see every league and division having its own channel which means a sad farewell to scuffles between networks like the BBC and ITV for the broadcasting rights to Premier League matches.

Another big change will be the authority of social media, which will replace the traditional, sit-down press conference after a game and will introduce live, post-match Tweeting direct from players to fans.

Future personalities and sports extinctions

The big news about sports in 50 years is that snooker might not be there to see it. The gentleman’s game of snooker has lost many of the big names and famous personalities that made it popular during the 1980s, like Steve Davis and Dennis Taylor.

Greed for big-money deals means that any sport like snooker and darts without huge team sponsorships, heavily endorsed stars, and prime-time viewing slots are pushed aside to make extra room for more emotional games, animated players and photo-opportunistic moments that are prime meme fodder and offer the greatest money-making chances.

Future of Rugby

Virtual sports

As we’ve said before in our predictions, we’ll likely see more augmented reality and virtual reality interfaces in sports, with all decisions, formerly dictated by men with whistles, coming from computers.

The future of sports brings with it more meticulous analysis, aided by instant replay, video feedback and masses of statistics presented in seconds. Boxing and kickboxing, for example, will receive instantaneous information about key parts of the sport, such as impact and strength, which will be analysed by coaches and medics to dictate if a fight should end or how the boxer should end it.

Future of Kickboxing

Delving deeper into the world of virtualism, skipping 50 years into the world of sport might give us completely transformed games, like virtual driving in Formula One. Perhaps this could be a way of keeping alive the due-to-be-departed sports like snooker and darts, too.

Future kits

Sports gear of the future, will offer more for your money. Why have one sponsor when you can have several? Shirts to come will be made from a materials that enable multiple endorsement logos and ads to show throughout a game, which will go far to keep up with the demand.

Similar to the microscopic camera idea strapped to players’ kit, we imagine that integration and communication will be commonplace among players and management in 50 years. Team members will be fitted with earpieces so that the coach can speak directly to them at all times, rather than hollering from the sidelines, which should lead to a more tactical game for the viewer to enjoy.

Another key kit change we expect to see in sport in 50 years is one that we’re sure will happen much sooner. Many UK scientists today firmly believe that repeated headers during a professional footballer’s career can lead to long-term brain damage. So, we’re almost certain that the world of sport in 50 years will require each of its players to wear headguards on the pitch.

With the ever-growing focus on health and safety, sports in 50 years will likely strap its athletes up with respiratory and heart rate gauges during games to ensure that players are monitored throughout, rather than just once the game finishes.

Really off-the-wall ideas for sports in the future:

Here’s a selection of more world-changing sporting events that, for us looking at the prospect now, would change sports beyond modern-day recognition.

    Football dies out; the sport became too commercialised and was strewn with pampered players, so fans revolted and boycotted until it was no more.

    Health and Safety takes over; sports like American football and boxing diminish while ‘safer’ sports like basketball, croquet and badminton flourish in the cotton-wool future.

    Olympics is cancelled; mass globalisation and a political drive towards dishonouring national pride eradicates competition between countries and anything that promotes it.

    Human athletes are replaced with robots; sports become solely about the fandom, voyeurism and entertainment. Players’ talents and physical builds are replicated in machines, which are then continually enhanced for a sleeker, better performance.

Empty Racing Track

Check out our men’s Gola Classics and women’s Gola Classics before you go.