Roy of the Rovers returns with Gola sponsor

The beloved comic strip, which documented the trials and triumphs of the Melchester Rovers returns this year for a series of new stories and their star player Roy Race has signed an exclusive deal with Gola to celebrate this.

Roy of the Rovers proved to be one of the most popular comics upon its original release, tapping into the broad interest in football at the time. What made the stories feel all the more authentic and believable was the tie-in to real life events. Roy was even shown playing for England, alongside actual players from that year. This ran alongside the current football schedule.

FOUL PLAY GRAPHIC NOVEL COVER

Loved by Football Fans

Published in 1954, the comic first appeared in Tiger and ran as a standalone comic book from 1976 to 1995. In 1981 the star of the Melchester Rovers Roy Race received his first sponsorship by Gola. The sportswear heritage of the Gola brand made for the perfect partnership and the team’s kit received a Gola design revamp, featuring the signature red and yellow of the Melchester Rovers with the classic Gola logo on the shirt.

It is only fitting that now the comic has returned for 2018/2019 as a reboot, Gola becomes the sponsor of Roy Race and the Melchester Rovers once again. You will be able to spot Roy wearing a pair of Gola football boots in the pages of Roy of the Rovers, as he has signed an exclusive deal for the new Gola Ativo 5 Gamma VX football boots. The football boot is set to be released later in 2019 by Gola.

Roy Race will be sporting the Gola football boots for the first time on the cover of ‘Roy of the Rovers: Teamwork’ by Tom Palmer (illustrated fiction, published 7 February 2019).

harvey jacobson roy race of the rovers

In the comic book, Roy will be seen shaking the hand of Gola Chairman Harvey Jacobson on the pitch at Mel Park. This scene can be found in ‘Roy of the Rovers: Foul Play’ by Rob Williams and Ben Willsher (graphic novel, published 7 March 2019).

In the new series, a commemorative comic has also been created featuring the present day players of football clubs:  Newport County, Oldham Athletic, Barnet and Gillingham. This reflects the style of the older Roy of the Rovers comics, as the story ties into real football teams and players now.

roy race roy of the rovers

The partnership reinforces Gola’s reputation as an esteemed football brand and offers nostalgic content for our original customers of the 1980s whilst providing entertainment for a whole new generation of Roy of the Rovers readers.

Whether a young or old fan of Roy of the Rovers, keep your eyes peeled for the new release of the Gola Ativo 5 Gamma VX Football Boots in 2019.

SS19 Trainers arrive at Gola

New season trainers have landed at Gola and we can’t wait to show you the latest styles to shop. Read our guide to SS19 at Gola below.

gola harrier santorini white men's

Men’s Santorini/White Harrier Trainers

Classic Silhouettes

The Harrier is always a highlight of the season and SS19 promises newness from our flagship sneaker. Besides the classic navy/ white and red/white options, bolder colour pairings are available like the bright blue santorini/white trainers.

Montreal camouflage men's trainers gola

Men’s Camouflage Montreal Trainers

Camo Print

Camouflage is a trend that will ensure you certainly don’t blend into the background and this season sees some of our favourite trainers get a rework in the print. The Monarch gets a new camouflage upper design whilst still keeping its recognisable thick front sole.

A more sporty version of the trend is the updated Montreal sneaker, which is constructed with a camouflage upper and completed with a rainbow design and a contrasting white sole.

women's orchid blush pink shimmer

Women’s Velcro Orchid Trainers

Velcro Fasten

Not just a trend for kids trainers, the velcro trainer is making a comeback. Ridiculously efficient for getting your kicks on in a hurry, our women’s and men’s velcro trainers offer quicker fastening than their lace-up counterparts.

Our Orchid trainers in shimmer combine the velcro trend with pastel hues to give you the perfect sneaker of the season. Available in both blush pink and off white shimmer, the Orchid velcro provides form and function in one. Similarly, the Eclipse velcro takes ‘Dad trainers’ and velcro straps to combine them to offer something different and new to update your collection.

women's eclipse dad trainers gola

Women’s Eclipse Trainers

Dad Trainers

You might not have pinned your parent as a style icon this season but 2019 is set to be all about the ‘Dad’ trainer. Think of the colourful trainers your father would wear on a ‘90s seaside holiday (perhaps even with matching bomber jacket) and your inspiration is there.

The Gola Toronto takes on this trend perfectly, offering a white trainer with accent colours as well as a dark blue option with contrasting detail. The brightness of both Toronto designs instantly draws attention and ensures the trainers are not to be missed when wearing. The Gola Eclipse additionally epitomises retro cool with use of colourful design and a thicker sole, giving a nod to ‘90s athleisure.

gola quota ii liberty print

Women’s Quota II Liberty PJ Trainers

Liberty Print

Gola’s collaboration with Liberty Arts continues with new trainer designs created using the renowned brand’s fabric prints. The Quota II is reimagined with a blush petal upper print, perfect for spring, while the Liberty Bullet offers a pretty blue pattern to suit darker shades.

gola cadet thick bumper trainers

Women’s Navy Cadet Trainers

Bumper Soles

The Cadet sees a new style of trainer for Gola, featuring a thick bumper sole which not only provides added resilience but also makes a statement in the style stakes. The Cadet comes in both dark shades and pastels and is a sneaker you can easily pair with an array of casual clothing on a daily basis.

women's coaster cheetah print pink gola

Women’s Cheetah Print Coaster

Animal Print

Animal prints return this season in lighter hues to adhere to the spring/summer aesthetic. The Gola Classics cheetah print Coaster comes in two covetable white gold and rose options, offering a subtler take on the loud print that can easily adapt to more casual styling.

rainbow coaster women's red gola

Women’s Rainbow Coaster

Rainbow Pattern

Rainbow trainer designs have become a popular feature for some key Gola styles over the past few seasons and this SS19 we have expanded the selection so you can enjoy more variations of this colourful trend.

The Coaster now comes in additional colours which offer a contrasting pop against the rainbow design. The Orchid rainbow also comes in glitter versions in black and white if you prefer more monochrome in your collection.

tennis mark cox yellow velvet trainers

Women’s Tennis Mark Cox Trainers

Sunshine Yellow

It’s only fitting our spring/summer collection would include a bit of sunshine, we’re just hoping the British weather matches up accordingly. Our popular Coaster gets an update in yellow, offering the perfect bright backdrop to its fun rainbow design.

The Tennis Mark Cox  also takes on the happy hue, with a velvet iteration of the trend. The classic sport trainer includes a towel textured inside as a nod to it’s tennis roots, which additionally provides sumptuous comfort when wearing.

gola kelly cord backpack

Microcord Kelly Backpack

Essential Backpacks

Whether storing your school books or carrying essentials on the daily commute, our Gola Backpacks have the storage you need with supporting straps. The Kelly rucksack takes on the cord trend in both pastel pink and black for a textured style, whilst the Harlow goes for block colour in classic fabrics for a more classic design. Also available is the Harlow mini, which comes in pink and purple velvet options and is cute and charming in aesthetic.

gola classics red micro redford bag

Red Micro Redford

Micro Redford

The iconic Redford bag gets a space saving update with the Micro Redford. Perfect for styling with your colourful festival looks, the Micro Redford is small enough to carry round all day yet efficient in storing your essentials and features an internal zipped pocket for extra security. Super stylish, this small handbag comes in a range of bright colours and cool metallics to suit any look.

Remembering the 1970s: can you recognise these retro items and faces?

At Gola we have a lot to celebrate from the 1970s. It was the time our flagship trainer the Harrier became the sneaker of choice for men’s and women’s footwear collections, having been launched in 1968. The ’70s saw Gola grow to be one of the most popular sportswear brands, known for not only it’s trainers but also iconic bags such as the Redford. The fashion trends of the decade became a great inspiration to Gola and still influences designs this day.
Although the 1970s wasn’t so long ago much has changed in terms of habits and trends, particularly from the advancement of technology and the impact this has had on the home. We thought it would be fun to put our readers to the test and see which of these items and musicians you can recognise from the 1970s.
You can take our quiz below and be sure to fill out the form at the end to enter our competition and get your score.

Competition

By taking our 15 question quiz you could win two pairs of trainers of your choice from Gola. All you need to do is complete the quiz (wrong answers still count as entry) and fill in your email address, age and name to be considered. T&C’s below.

Terms & Conditions
Only completed quizzes will qualify for entry. UK entries only. Prize is non-transferrable and subject to change. Prize will be provided by Gola and not available to use anywhere other than our website gola.co.uk. The arrangement of prize will be made by email, the winner will choose the 2 pairs of Gola trainers to be sent to a UK address, subject to stock availability. Winner will be chosen via Rafflecopter at random. We reserve the right to change or withdraw this competition at any time. Competition will end midnight GMT 4th March 2019.
Email addresses will not be saved unless you choose to opt into our email marketing notifications. A tick box below where you enter your email will give you option to opt in. Your personal data will not be shared with any other parties. If you do choose to opt in information can be found here of how we will process your information. General demographics from this quiz may be shared with third parties for marketing purposes.