Will Sweeney

There are fewer greater places to discover illustrative talent then at a celebrated institution like the Design Museum in London: it was there, during Vestige’s technology-based event, that I discovered the eclectic work of artist Will Sweeney. Treading somewhere between the mainstream and the obscure, Sweeney’s work nevertheless captures the popular imagination with elaborate drawings and renderings of fantastical alien landscapes and hybrid creatures – something Japanese, something 60’s inspired, something that entices and arrests your senses.

Some of Will Sweeney’s most commercially successful work includes his music videos for Birdy Nam Nam and his comic Tales from Greenfuzz. Watching Birdy Nam Nam’s music video The Parachute Ending is like taking a short acid trip: the colour positively pops in a psychedelic tableau of Iron Maiden-esque statues, flickering sci-fi screens and symbiotic plants in what Sweeney calls a “meat versus vegetables” kind of story.

Another of his works, Purposemaker, is a stunning pencil work of such detailed precision it likens itself as a futuristic interpretation of famed Flemish painter Pieter Bruegel’s Dulle Griet. A diorama of surreal characters juxtaposed on a flattened landscape, both works seem to reference allegorical interpretations of life and death – in times and places both real and imaginary.

Illustration, prints, comics, videos, toys, clothing and even exhibitions: the prolific artist has extended his incredible style to incorporate all aspects of commercial design and co-runs his London-based outlet Alakazam with Ayako Terashima. For more information or to see more of Sweeney’s portfolio, check out his biography on Big Active.

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About Joey Phinn

My name is Joey and I am a freelance writer, blogger and student currently studying BA Fine Art at Chelsea College of Art & Design in London. I write for GKBCInc and update my own blog, Princeling, with an assortment of art, photography and prose. When I am not writing I enjoy watching Studio Ghibli animations, reading Murakami and obsessing over the beauty of Chinese gourds. Between planning eventual world domination and eventually becoming a “real” artist, I scour the deep web for those shining nuggets of creative talent that shape the undercurrent of British culture today – and, hopefully, our tomorrow.

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