You would be wise to think that the psychedelic pop music days were a thing of the past … however,  a new emerging British band is bringing it back, and it bringing it into the 21st century. TOY, a London based band are fast emerging as one of the lookout acts of 2012 and 2013. With their synth-heavy mix of psychedelia, post-punk and blisspop TOY take inspirations from the past and propel them into the musical future.

Tom Dougall (vocals, guitar), Dominic O’Dair (guitars), Maxim Barron (bass, vocals), Alejandra Diez (synths, modulations) and Charlie Salvidge (drums, vocals) make up the band and between them look more like a krautrock band from 1972 than a band from modern London. However, it is with this imagery that the band gets away with its retro sounds and grooves.

Their third and latest single, Lose My Way (see link to left of this blog), released Sept 2012 continues in the vein of their other works. Driving guitars, rich vocals covered in reverb and retro sounding synth lines all add up to music that is equally listenable and danceable. The chorus particularly stands out with an interestingly solemn but upbeat melody (you will know what I mean if you listen to it). The song builds up to a climactic build and then slowly slips away to a gratifying conclusion.

Picked as one of NME’s “100 New Bands You Have to Hear” in January 2012 and with a busy UK and international tour to finish the year off, TOY are building on critical claim and an ever growing fan base. A great upcoming British band, this is one to definitely watch out for in 1972… I mean 2013.

UK Tour

Date                           Venue

Fri 19 Oct                Sheffied, Plug
Sat 20 Oct                Birmingham, HMV Temple
Tues 23 Oct             Norwich, Waterfront Studio
Wed 24 Oct              London, Heaven
Thurs 25Oct            Southampton, Talking Heads
Sat 27 Oct                Brighton, Green Door Store
Sun 28 Oct               Manchester, Ruby Lounge
Mon 29 Oct             Newcastle, Cluny
Tues 30 Oct            Glasgow, Sleazy’s


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