As it turns out, Tumblr is not only the most addictive blogging platform in the world. It can also be a good starting point when thinking of setting up a new clothing brand – that’s how it started for The Whitepepper back in 2011. Quickly, it led the brand to open their own boutique on ASOS marketplace and later start their own website and consequently being stocked by Topshop on Oxford Circus and independent retailers from all over the world.
Founded in East London, The Whitepepper are still loyal to their British roots with all of their products designed right where it started. Heavily inspired by streetwear and Tumblr culture, their clothes are original, eye-catching and just the right amount of quirky. Refreshingly, there is something for both boys and girls to have a look at and prices are high street affordable.
But The Whitepepper are not only about the clothing; they have their own magazine, TWP, where you can order for free, from their website. They also still keep their Tumblr page which is an endless source of inspiration and regularly share their own London secrets on the brand’s blog!
Finally, being a girl in love with everything sparkly, bubblegum-y and festive, I have to focus on the brands’ newest winter lookbook. Presenting not only a collection of perfect Christmas-party dresses (think velvet, collars and glitter), but also genius accessories (two words: UNICORN. CLUTCH. Ok, couple more: PINK. GLITTERY. SHOES). It is all you need to make these cold months a little bit more enjoyable and special.
If you are bored with your wardrobe and feel like you can’t find anything on the high street without looking like everyone else, check out The Whitepepper’s website. Be warned: it may result in vivid dreams about having your own, perfect unicorn clutch!