Its always the women’s lifestyle and fashion magazines that dominate the bookshelves in shops, while men’s fashion magazines are either hidden at the bottom, or in Britain’s case, nearly non-existant. The world has been waiting for a welcoming way for men to dress well – without having to try to afford a 5-digit look from GQ.
India Gladstone has found The Fix for Men, an iPad and iPhone app that carefully selects and pieces together affordable and wearable men’s clothing for certain occasions.
With a simple layout and no-nonsense approach, the app is straightforward enough for any male to navigate and select a specific occasion he may want to dress for, or possibly find a few staple pieces, how they are put together, and prices before he heads out to the high street.
“I’ve always been interested in menswear and personal style,” says Scotland-born UK native and recent London College of Fashion graduate India Gladstone. Gladstone is one of six siblings, two of those being brothers, who are keen on always feeling comfortable and aware of the clothing they put on. “I have always been surrounded by men who are interested in what they wear, in the sense that great clothing gives you character. But men don’t always need to be completely fashion-conscious like women do. I was never fully aware of the lack of simple style guides for men until I attended fashion school.”
It was this realisation that led Gladstone to devise an idea for an app that would interview insiders in a casual manner for those who aren’t always clinging on to each and every trend. The app is clean, minimal, and laid out simply, with tabs for occasion, journal, or an edited selection of buys for everyday clothing that would suit any man who does not necessarily have all the time in the world to file through the clothing racks.
“I understand that men these days prefer to online shop, but then again they aren’t completely aware of what is available to them, or what to wear for certain occasions if they aren’t given some sort of direction by a friend or a website. It is unlikely a man is going to pick up a fashion magazine the way girls do,” India explains.
The Fix contains an editors section, a style guide based on occasion, Instagram favourites, and a selection of street style.
“I find menswear much more interesting, its very personal and particular to a man’s personality if he is wearing a certain style or brand,” says Gladstone, “I just hope that men realise it is simple and shouldn’t be stressful or expensive to try to dress well. With this app, men won’t show up in jeans and a t-shirt to a business casual cocktail party.”
The Fix is set to launch later this year, look out for it for your iPads, Androids or Smartphones.