Parklife is one of the most exciting up and coming festivals in the North West. Not only does it showcase a wide variety of talent, it also has a tendency to scout out acts just before they break into the big time.

Parklife has been running for four years and started off as a festival catered for students that would coincide with the end of exams.  After outgrowing its original venue, Platt Fields Park in Fallowfield, this year generated even more excitement as the festival moved location to Manchester’s Heaton Park and promised to be bigger and better than ever.

What is special about Parklife is that it seems to have tremendous luck when it comes to finding exciting, up and coming acts. A year ago Parklife included bands such as Alt-J and solo artist Jessie Ware, both of whom became two of the UK’s fastest growing acts in 2012, achieving success both here and in America.

This year the festival really felt like it was uncovering exciting talent, especially with the introduction of AlunaGeorge, who have certainly come forwards leaps and bounds since being mentioned in this article at the beginning of the Born in Britain campaign! The festival may have grown bigger, but it doesn’t seem to have forgotten its roots in introducing new acts!

It’s always exciting to be able to uncover new music, and there’s nothing quite as great as being introduced to a festival that appears to have an eye on the artists that have the potential to break out in 2013. With a bit of luck, even more of Gola’s Born in Britain artists may pop up at Parklife in the years to come!