When attending London Fashion Week recently one of the shows that stood out to me was the Markus Lupfer presentation! If you haven’t heard of him, you may recognise his infamous sequined printed jumpers selling on sites like Net A Porter and ASOS.
Instead of having an actual catwalk show he opted for a presentation where the SS14 collection was shown through a select group of models surrounded by a teenage girls bedroom backdrop. The whole vibe of this collection was trying to encapture that 90s MTV generation and with that created a luxury looking collection appealing to the packed room!
There were rich silks, printed floral graphics and lots of sequined motifs!
The press release made it clear that he was trying to channel this quirky girly theme, think Daria crossed with cult chick flick Mean Girls! In my opinion everything about the collection was perfect and the embellished ‘Loser’ t-shirt is now a must have and would look great with a pair of Gola x Liberty sneaks!