Brogan Toyn

Being an intern for one of London’s magazines last Spring, I sometimes had a chance to attend fashion shows and if I was lucky enough there was even an empty seat in a second row that needed to be filled for PR purposes allowing me to feel like a real fashion personality. One of the events I got an invite for was  London College of Fashion’s FdA & BA runaway show. Being LCF’s student myself I knew it was a not-to-be-missed opportunity and guess what? I got a front row seat!

Now, here is the thing about graduate shows – they are long. Comparing to your usual 15-minutes-then-go-home fashion week events, these are serious business. And sadly, in times of Twitter and Instagram our attention spans get shorter and shorter – even if you breathe fashion, staring at clothes for an hour and half on a really hot day will make you bored. So here I was, trying so hard to concentrate and look like I was not just an intern but a FASHION EDITOR while my mind slowly started taking me other places and then, all of the sudden, there it was – Brogan Toyn’s “Jamaican Me Crazy”, a  breath of fresh air that really grabs your attention.

“Jamaican Me Crazy” is the Brogan’s graduate collection for S/S 2013. Created as a response to frequent homophobic dancehall lyrics, it presents expressive streetwear for the modern man, not ashamed of who he is.  For the collection, Brogan worked with textile designer Zoe Sterling to create a real feast of colours, fabrics and shapes. In “Jamaican Me Crazy”, oversized holographic bomber jackets are worn with pastel, sequin trousers and neon crochet tops are must-haves.

Brogan is the fashion’s fresh blood – her collection does not only bring us playful and colourful clothes but also makes a statement and tries to start a discussion, provoke your thoughts. For me, that’s what you should do when you are a fresh graduate and the recognition Troyn has got after showing “Jamaican Me Crazy” to the world proves my point. Apart from the media coverage, recently she was awarded by i-D magazine as a part of their Diversity NOW! Contest.

To end her show, Brogan asked her models to dance like no one was watching, play with the convention and that is exactly what her designs do – entertain while being different, memorable and thought-provoking.

To find out more about Brogan and her designs, visit her portfolio page.

LCF: College Shop

Haven’t done your Christmas shopping yet and want to surprise your loved ones with something special? Or maybe want to reward yourself for your hard work this year with a pair of beautiful shoes? Are you always on a hunt for finding new, exciting, up-and-coming designers? Whatever your answer is, you will surely be happy to hear about the newest pop-up opening on London’s Carnaby Street on 11th December – London College of Fashion’s College Shop.

Being on my final year at LCF’s BA Fashion Journalism course, I have a really special bond with the university itself. Of course, there are times I hate it with a passion (closer to hand-in dates) but in general there is a lot of love and pride that I can rub shoulders with some of Britain’s next big things. That’s why, when hearing about the opening of the College Shop, I was nothing but excited to find out who the designers my school choose to feature in this year’s pop-up store were.

Ever dreamed of owning a pair of pumps with donuts on them? What about baby-pink coloured ones with chunky, yellow heel and bunnies’ faces on their backs? For the shoe lovers, there is Camilla Elphick and her brightly-coloured and bold designs. Even if that does not sound like something you would wear, just looking at Camilla’s designs can brighten up your day. Another of the featured designer is a BA Fashion Technology graduate, Valentina la Porta. Inspired by her childhood memories of being brought up in a traditionally religious, Italian family, Valentina uses colours reminding her of the Christian iconography, creating beautiful pieces with a modern edge. For all the boys out there, LCF decided to collaborate with Domingo Rodriguez. Being a recent sensation in the menswear world and showcasing at London Collections: Men, this MA Fashion Design and Technology graduate is definitely the one to look at.

Apart from the ones I mentioned, the university will stock a lot more of young designers’ creations so if you are in London between 11th-18th December definitely visit the College Shop and have a look! Remember, as a real pop-up it is opened for a week only.


For more information visit the College Shop’s Facebook page.

Jessica Ng

Jessica Ng, a recent graduate from London College of Fashion’s BA Design Technology: Womenswear course, should be a one to watch for every keen fashionista wanting to keep hand on pulse of London’s fashion scene.

With her graduate collection “So Wrong It’s Right”, Jessica explores the concept of twisted innocence by combining familiarity of personal experiences with a touch of the forbidden. The outcome is a highly wearable and beautiful collection full of contrasts. The designer chose a candy-coloured pink Harris Tweed as the primary fabric used in the collection and confronted it with oversized masculine silhouettes and rough textures. Keeping a great attention for tailoring while not forgetting about the originality and individuality of finishing, Jessica created modern and interesting garments that make a bold fashion statement.

Jessica’s not scared of admitting that her collection was partly inspired by works of controversial artists such as Sally Mann or Irina Ionesco. Contrasting them with the designer’s own childhood memories and Egon Schiele’s paintings created the core of “So Wrong It’s Right” designs.

What I particularly like in Jessica’s clothes is that they are not one-dimensional. Many of young designers often make a mistake of either focusing on their message and forgetting about the clothes or wanting to make just a pretty dress that will look good on a model. “So Wrong It’s Right” does not only aim to create a discussion, juxtaposing corrupted and purity but also consists of beautifully-tailored, original designs with a strong sense of the designer’s individual style. They can be worn by a stylish lady in her 70s and a young, hip student from East London. Versatile clothing with a meaning – what else could you want from a recent graduate?


Sandra Hagelstam

The fashion industry is insanely competitive, and if you want to make it big, you need to keep up with the trends before they even hit the streets.

Sandra Hagelstam, studying at the London College of Fashion but originally hailing from Finland, is definitely playing her cards right when it comes to the industry. Her blog, 5 inch and up, is a daily look into her life of all things fashion and what she’s doing to keep up with it. She has the in’s and out’s, sneak peek’s of what’s going on behind closed doors, and is top notch when it comes to discovering creatively fresh, new designers and styles.

Besides wishing I had everything in her wardrobe, which I do – Sandra’s blog is unique in that it’s not a typical street fashion blog. Paired with her unique outlook to and style with fashion, Sandra creates statements and looks that are easily achievable, whether or not you go about it in a financially controversial way. That, I think, in itself is what makes her blog as appealing as it is.

 – Killian

(Photos courtesy of 5 inch and up –