Lily J London

“Fashion fades while style lasts forever”.

Lily J is a London-based clothing brand that sells beautiful clothing at affordable prices.  Launched in 2010, Lily J started as a single store, and has now expanded to four; three in Camden and one in Notting Hill.

Their product offering is extensive, with dresses, tops, cardigans, skirts and coats, although there’s a particular emphasis on their beautiful dresses.  The main focus is lace, which is evident throughout pretty much all of their clothing, whether on ruffles, trims or the whole outfit.  Lily J is a paradise for any lover of girly, beautiful clothes with a kind of Alice in Wonderland feel to them.

Their outfits have been constructed very thoughtfully – they can be dressed down with tights and flats in the day, but equally, teamed with a pair of heels and sparkly jewellery, they would look great for a night out sipping cocktails at a sophisticated bar.

To have a look at some of their pretty clothes on offer, have a look at their Facebook page (although unfortunately, they’re quite inactive) or website, where you can shop online.