“Fashion fades while style lasts forever”.
Lily J is a London-based clothing brand that sells beautiful clothing at affordable prices. Launched in 2010, Lily J started as a single store, and has now expanded to four; three in Camden and one in Notting Hill.
Their product offering is extensive, with dresses, tops, cardigans, skirts and coats, although there’s a particular emphasis on their beautiful dresses. The main focus is lace, which is evident throughout pretty much all of their clothing, whether on ruffles, trims or the whole outfit. Lily J is a paradise for any lover of girly, beautiful clothes with a kind of Alice in Wonderland feel to them.
Their outfits have been constructed very thoughtfully – they can be dressed down with tights and flats in the day, but equally, teamed with a pair of heels and sparkly jewellery, they would look great for a night out sipping cocktails at a sophisticated bar.