Graduate Fashion Weeks are the best occasions to spot new, refreshing talents on the British fashion scene and what screams ‘the next big thing’ more than winning a Gold award at London’s GFW? Not so many things, let me assure you. Last June, the award went to talented hands of Lauren Smith from Edinburgh College of Art.
The collection, that Roland Mouret himself described as “emotional” won Lauren £20,000 to launch her fashion career and a capsule collection for George. Don’t think that it stopped the young designer from developing her skills even further – right now, she’s doing her Masters in Textiles at ECA.
Lauren’s designs are really emotional indeed – delicate and dreamy they spread the feeling of nostalgia but also bring the unexpected with the strong, architectural structures being shown next to neon-yellow tulle and loose jumpsuits. The collection, constructed around two primary colours – yellow and blue – is inspired by the relationship an artist forms with their sketchbook, making Lauren’s designs even more personal and even kind of intimate. After all, those are her sketches that we can see embroidered on the garments.
Other than winning a Gold award at GWF, Lauren has more successes in her portfolio. Recently, she designed a dress made of… 50 kilograms of chocolate for the National Chocolate Week to enjoyment of all of the sweet tooth our there (myself included).
I am more than excited to see what the future holds for this 23-year-old designer, remember her name, this year you will see Lauren’s designs everywhere!