“Make work that people want to talk about and have fun doing it.” Take a moment and question how many of us would eat a banana, and instead of throwing away the skin, think that it could be turned into a piece of art? And how many of us picture a muscle car, a toy muscle car, ramping into the air, over a piece of cake? Well ‘Tumblr’ sensation Brock Davis is doing an impressive job of finding creativity in uncreative places; and in doing so, has aquired a whole host of followers and built an impressive client list. All from simply making a few clever observations, and realising his sometimes weird & wonderful ideas.
Based in Minneapolis, the photographer / designer / modelmaker / everything-else’s twists on the everyday, ranging from a ‘Cucumber Killer Whale’ to a ‘Cauliflower Treehouse’ have caught the eye of hundreds of thousands and set a trend for a generation of low-fi artists. It’s the kind of craft that makes you sit back and think ‘Why didn’t I think of that?’
The lack of text in his work and pure dependance on image allows the work to be appreciated by any age group; and without language barriers, the work has a universal appeal, which could contribute to his world wide web success. The intuition and craft of Brock Davis really must be applauded. His specialty lies in making the small big and the missable unmissable, but simultaneously the work is comical. Something so realistic and accessible as is the medium of food allows us to relate to the work and understand it instantaneously. It’s good clean fun at it’s best.