Don’t Feed The Bears

Last season, prints of animals were huge on the catwalks, most prolifically with Givenchy’s Bambi T-shirt that has been one of the most coveted items of the year so far. If you can’t afford the Givenchy price tag (I know I certainly can’t) then there are cheaper but nonetheless brilliantly kitsch alternatives that are in-keeping with this trend, my personal favourite being Don’t Feed The Bears, a company based in Sheffield and established in 2010.

Don’t Feed The Bears make unique hand-printed and finished T-shirts and sweaters depicting hand-drawn pictures of bears, squirrels and wolves doing all sorts of eccentric things like wearing monocles, riding bikes and sporting TV sets on their heads. The designs are refreshingly witty and imaginative, going against the high street imperative of mass produced uniformity clothing.

In addition to the brilliant array of T-Shirts and sweaters available from their website, Don’t Feed The Bears also have a T-Shirt Club where they send you a T-Shirt every month from 3 months to a whole year, the perfect way to keep your wardrobe fresh and exciting. Each brand new item comes with a design you can pick yourself from the collection, or can leave to the team to decide for you. A novelty that won’t wear off anytime soon I’m sure…

Closely related is their ‘Pick a Pocket’ option, where you can literally do just that, select a pocket material from a number of different prints, ranging from flamingos and horses to checks and tartan. Customisation at no extra cost is something that most high street shops do not offer, therefore Don’t Feed The Bears are really onto something with their attention to their customer’s individual likes and interests.

And in these cold, wintry times, those sweaters are looking temptingly warm and cosy…

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