You have to be blind to have missed the massive increase in colourful hair walking down both our high streets and catwalks recently. The pioneering salon at the root of this new craze is Bleach. Based in Dalston (east London), with a second salon in the basement of Topshop’s Oxford Street Store they’ve been blessing the nation with dip-dyes and crazy colours galore.
I took the opportunity to interview one of their newest techni-colour Bleach babes Tori Stewart…
So, bluntly, why hair? and why the love of coloured hair?
Honestly, when i was younger I wanted to be a car mechanic ahaha, its hard to believe really, but a family friend ended up getting me an internship at a salon and i loved it. I worked through the apprenticeships at a few salons but was craving something a bit different so I quite my job, moved to London and did a Foundation in Art. I think thats where i found my creative streak.
And now your working at Bleach, how’s that going?
Yea great! As soon as I saw the salon I knew I needed to work there! And there are so many inspirational people who work there, but yet they’re all just so relaxed.
Yea, you’ve got some great people working there.
I mean Tina Outen, she works at Bleach, and does some awesome editorial work, which is something I’d love to get into more.
Bleach, are involved in a lot of editorial and fashion work. Why is it you think that, excuse the fashion talk, hair has become the latest accessory?
Ahaha yea. I mean your hair frames your face, even in the 90s people were using colour. Its just come back around stronger and a bit more fashion focused. Not just with grunge though, its really cross trend. I love that hair’s become something more that just stuff that grows out your head, people are paying more attention to it and becoming more experimental with it rather that being prim and proper.
So, if you could do anyone’s hair over who would you pick?
Oh, I’ve no idea… Jesus?? ahahaha
What like the technicolour dream coat?
Ahahaha, wasn’t that Joseph?
I don’t think he’d much fancy a virgin bleach with blue & purple flashes though ahahaha. Failing that I’d turn a horse into a unicorn with 90s glitter hair extensions and ride it through the centre of london.
Ahahaha, fab. So, 2014’s just begun, what are you hoping to do this year?
Work wise, I really want to extend on my experimentation when it comes to hair and bring in my foundation work more, and take on some more editorial photoshoots.
Great! Happy New Year then.