Nereus London is an independent East London based fashion line, which produce some amazing 90s influenced clothing and prints. Run by two sisters, who pride their collection on versatility, their clothing has caught the attention of the monumental online clothing store ASOS. This is a brand that truly understands what every girl wants; clothing that is adaptable and can be worn in numerous ways. Nereus has solved the Saturday night dilemma of what to wear when you are going out, but you don’t know whether to go casual or smart, sexy or modest, hipster or grunge, funky or conservative – it truly is an awful situation to be in. Nereus London has finally solved fashion dilemmas, and is the ideal fashion collection for every woman.
I got to ask these two sisters a few questions about their fab prints and boutique.
How did you two sisters get into the fashion industry?
We’re a two part design team over here at Nereus London, and starting our own fashion brand was something that we always knew we were going to do. After leaving education and holding down other jobs for a few years, we were finally in a place where we were able to start up our own brand. We first began by setting up a stall over at Spitalfields Market in Shoreditch, East London, which is pretty much our second home! We grew up visiting the market every Sunday back when it was just an antiques market and nowhere near as fancy as it is now! We traded there for the summer and then moved onto selling online through Asos Marketplace where we have, thankfully, been well received. We’re now starting to branch out onto various other online platforms and will be back in good old east trading again this summer!
How would you describe your style to someone who has never seen your collection?
Bohemian street style with a whole bunch of vintage influences! We’re affordable clothing and easy to wear, branching from versatile pieces to statement numbers. We like to make clothing that is comfortable for girls of all body types, and like to draw inspiration particularly from the 90s, It was the best era after all! We’re big lovers of street style, and feel as though that’s what we happily fall into! Our tag line ‘Let’s Get Spiritual’ embodies us perfectly as we like to use a lot of spiritual symbolism in our more graphic pieces ranging from Astrology to Ancient Egypt. We find the empowering, relatable and personal connotations pushed through such symbols are very appealing (and always nostalgic!) for both us and our customers!
Where do you get your inspiration from?
We’re hugely inspired by the 90’s and LA street style, both of which are something we naturally emulate throughout our design process. We’re OBSESSED with anything bohemian and find ourselves drawn to it as we feel it’s the epitome of femininity – without the pink and frills! So, to round it up, we’d say the 90s, LA and modern bohemia!
What would your advice be for someone who is looking to breaking into the fashion world of design?
When we were growing up we were always told the only way to get into the fashion industry was to work your way up, through finding an internship, working for years under a designer, learning the ropes and then branching off. Thankfully, we are now in the times where, thanks to the internet, everything and anything is possible. Our advice would be to do it the way we did; save up some money, get yourself some stock, and jump online. With so many places to start you have no excuses! No matter what online platform you choose, the important thing is just to get it going. The biggest thing we’ve learnt is don’t stress out so much about the next step, don’t start and then drive yourself into a frenzy about how you are going to be as big as that other brand, take everything step by step and everything else will fall into place. Don’t worry so much about every little move you have to make to progress, a lot of the time opportunities will find you rather than you finding them. Take note of what sells, understand why and then branch from it. Advertise as much as you can and get creative! Know what makes you stand out and push it. Most importantly, under no circumstances neglect social media! Tumblr, Facebook, Twitter, Pinterest, Instagram etc. are godsends for small businesses and are by far the most important tool any small business must utilise. With all of this at your fingertips, it’s nowhere near as difficult as it used to be, have a little faith in yourself and just go for it!
To buy some of Nereus London’s awesome clothes, go to https://marketplace.asos.com/boutique/nereus-london, and follow their news and collection on twitter: @NereusLondon.