Nereus London Clothing

Nereus London is an independent East London based fashion line, which produce some amazing 90s influenced clothing and prints. Run by two sisters, who pride their collection on versatility, their clothing has caught the attention of the monumental online clothing store ASOS. This is a brand that truly understands what every girl wants; clothing that is adaptable and can be worn in numerous ways. Nereus has solved the Saturday night dilemma of what to wear when you are going out, but you don’t know whether to go casual or smart, sexy or modest, hipster or grunge, funky or conservative – it truly is an awful situation to be in. Nereus London has finally solved fashion dilemmas, and is the ideal fashion collection for every woman.

I got to ask these two sisters a few questions about their fab prints and boutique.

How did you two sisters get into the fashion industry?

We’re a two part design team over here at Nereus London, and starting our own fashion brand was something that we always knew we were going to do. After leaving education and holding down other jobs for a few years, we were finally in a place where we were able to start up our own brand. We first began by setting up a stall over at Spitalfields Market in Shoreditch, East London, which is pretty much our second home! We grew up visiting the market every Sunday back when it was just an antiques market and nowhere near as fancy as it is now! We traded there for the summer and then moved onto selling online through Asos Marketplace where we have, thankfully, been well received. We’re now starting to branch out onto various other online platforms and will be back in good old east trading again this summer!

How would you describe your style to someone who has never seen your collection?

Bohemian street style with a whole bunch of vintage influences! We’re affordable clothing and easy to wear, branching from versatile pieces to statement numbers. We like to make clothing that is comfortable for girls of all body types, and like to draw inspiration particularly from the 90s, It was the best era after all! We’re big lovers of street style, and feel as though that’s what we happily fall into! Our tag line ‘Let’s Get Spiritual’ embodies us perfectly as we like to use a lot of spiritual symbolism in our more graphic pieces ranging from Astrology to Ancient Egypt. We find the empowering, relatable and personal connotations pushed through such symbols are very appealing (and always nostalgic!) for both us and our customers!

Where do you get your inspiration from?

We’re hugely inspired by the 90’s and LA street style, both of which are something we naturally emulate throughout our design process. We’re OBSESSED with anything bohemian and find ourselves drawn to it as we feel it’s the epitome of femininity – without the pink and frills! So, to round it up, we’d say the 90s, LA and modern bohemia!

What would your advice be for someone who is looking to breaking into the fashion world of design?

When we were growing up we were always told the only way to get into the fashion industry was to work your way up, through finding an internship, working for years under a designer, learning the ropes and then branching off. Thankfully, we are now in the times where, thanks to the internet, everything and anything is possible. Our advice would be to do it the way we did; save up some money, get yourself some stock, and jump online. With so many places to start you have no excuses! No matter what online platform you choose, the important thing is just to get it going. The biggest thing we’ve learnt is don’t stress out so much about the next step, don’t start and then drive yourself into a frenzy about how you are going to be as big as that other brand, take everything step by step and everything else will fall into place. Don’t worry so much about every little move you have to make to progress, a lot of the time opportunities will find you rather than you finding them. Take note of what sells, understand why and then branch from it. Advertise as much as you can and get creative! Know what makes you stand out and push it. Most importantly, under no circumstances neglect social media! Tumblr, Facebook, Twitter, Pinterest, Instagram etc. are godsends for small businesses and are by far the most important tool any small business must utilise. With all of this at your fingertips, it’s nowhere near as difficult as it used to be, have a little faith in yourself and just go for it!

 

To buy some of Nereus London’s awesome clothes, go to https://marketplace.asos.com/boutique/nereus-london, and follow their news and collection on twitter: @NereusLondon.

Can you make a silk purse from a sow’s ear?

Aztec triangles, Labrador lockets, Scottish thistles, Stags and Octopus earrings…. sound amazing?! They are just a few items that Eilidh Strang hand makes under her business ‘Silk Purse, Sow’s Ear’. Her jewellery has popped up recently in almost every boutique shop in Edinburgh and is the essential, unique item for every girls jewellery box.

With no formal jewellery training, I’m amazed at the craftmanship behind Eilidh’s designs and production. Using mainly vintage materials – found and reworked – many of her items are limited runs or ‘one of a kind’. My favourites are the ‘Scottish Thistle Locket’ a perfect keepsake of Scotland, the Seafoam Triangle Earrings and the Swallow brooch (see images). She has something to suit all tastes from floral studs, Moroccon influenced rings to personalised lockets.

I asked Eilidh some questions about her work, her inspiration and her success…

What is your inspiration for your jewellery?

 My inspiration tends to be picturing the different ways that my jewellery can be worn.  I especially love the idea of my jewellery being ‘bunged on’ with an old jumper and jeans, without having to be dressed-up or styled particularly.  When I imagine my jewellery being worn by women, it’s always in a really casual, day to day way.  The idea of a lion brooch or frog locket making an everyday outfit just a little bit different is inspiring to me.

Was it easy to get your business started?

Fairly easy.  I’ve had quite a strong sense of where I’m going with my designs, and ethos more generally, from the beginning which I think helps enormously.  For instance, while I can see the beauty and simplicity in very delicate, silver jewellery, I still recognise that it’s not where I want to go with Silk Purse, Sow’s Ear.  Things have also grown fairly slowly and steadily since I started out, which has given me the chance to keep up!

How do you see your business progressing?

For the moment, I am happy carrying on as I am.  From the beginning I have operated by making the most of every opportunity I can, and just see where it takes me – I will definitely continue to do this and see where I end up!  For me, the most important thing is having the freedom to design and introduce new designs on an ongoing, weekly basis, rather than being restricted to a couple of ‘collections’ a year.  From the very beginning this has been a really important thing for me because it keeps things fresh and interesting – for me and my customers.  Selling online and in small, independent boutiques is ideal for this way of working, and I’m really happy with it!

What is your favourite piece?

At the moment, my favourite design is my Bee Hive Necklace (below). It just incorporates the two areas of design that I love best – clean, classic and wearable geometric shapes, with little element of fun to make it worth talking about. 

What would you say your biggest success so far is?

One of my proudest moments to date was being asked to sell in the Fashion and Textile Museum, London.  I’ll freely admit I did a lap of honour round my living room that day!

Seek out a one off item for yourself at www.silkpursesowsear.com or at Eilidh’s Etsy shop

You can also follow her on Twitter and  Facebook to keep up to date with new listings as Eilidh seeks new materials, vintage items and shares her quirky ideas.