Simon Northcott – Customising Gola

Gola is launching their charity auction in a couple weeks, where a diverse range of designers, from illustrators to fashion designers, will be customising Gola products as a celebration of British talent. Simon Northcott is one of the artists who shall be customising a Gola bag for the auction launching on the 29th November. I caught up with Simon so he could tell us a little more about his artistic background and his inspirations for his original sculpture and drawing pieces.

‘ My creative objective is simple: I want to make monsters. I’m currently studying a BA (Hons) in Technical Effects for Performance at the London College of Fashion, where I produce both illustrative and sculptural work in a variety of mediums as a way of facilitating my experimentation with the surreal and often foul zoological hokum of character/creature design.

Bull – Simon Northcott

Growing up in the briny climes of a British coastal town afforded me the time and space to cultivate a borderline wrong-love of the organic oddities that synthesise in strange, damp places, and I apply this with rabid fervour to all that I produce. The work of Katsuya Terada, Carlos Huante and Paul Komoda has rocked me to various states of epiphany along the way, so much so that when I’m not busy pressing clay into odd shapes or mixing noxious chemicals into new compounds I can be found flying the flag for practical special effects via my blog,’

Simons work will be going on auction on the Thursday 29th November either at the launch event at the Carnaby Street store or on the online auction site.

More information will be posted soon about the Gola auction right here on the Born in Britain site, their Facebook page and website – 




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About Emma Wright

I am studying Fashion and Textile design at Ravensbourne, cultivating my desire for drawing, painting and designing. My work is inspired by my imagination as well as by reality, responding to my emotions through visual recordings. These hand drawn illustrations are then warped to compose a more contemporary feel. To date I have worked with a variety of companies from Hussein Chalayan, Ted Baker, Matthew Williamson and Sass and Bide in Australia. Last summer I decided to create my own label where I crafted my textile designs into scarves, printing and manufacturing them in England.

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