Pip Merrifield

A fashion marketing and management student at the University of Manchester (and a very good friend of mine!), Pip has always immersed herself in fashion; and her ambition and knowledge helped her to gain an internship at the Manchester Fashion Network, where she is involved in digital marketing.  Alongside this, Pip enjoys doing photography in her spare time (which you can check out on her website); and she was the talented photographer behind Gola’s successful on-campus photo shoot in December 2013, of which some of the images are shown here.  I caught up with Pip to talk about her love of fashion and photography, and what she hopes to do in the future.

When did you first get into photography, and what kind of things do you photograph?

I first got into photography when I was around 13, I was really interested in graphic design at the time and found I could incorporate the two to create a more distinct style. It’s since blurred with my love of fashion, resulting in street style photography and editorial-style shoots!  What do I photograph? Anything and everything! I tend to take my camera round with me so I have a bit of a visual diary which you can check out on louley.tumblr.com. I’m also really fond of taking street style photos, there’s such a diverse range of styles in Manchester and people aren’t afraid to experiment. I think it’s really important to document how the trends translate from the catwalk to everyday outfits each season.  Recently, I’ve done a lot of events and gigs around the city which is really fun too, photographing bands such as The Sunshine Underground.

What do you hope to do when you finish University?

As well as studying Fashion Marketing and Management I also work part-time doing digital marketing for a Manchester-based fashion website, The Fashion Network, which I love! I definitely want to pursue a career in a similar field after I graduate, hopefully still within the fashion industry. Of course I still plan on keeping photography as a hobby.

Which trend are you most looking forward to for SS14?

I know it sounds cliché but pastels! I’ve completely fallen in love with baby pink this autumn/winter which I’m counting on in the transition to Spring/Summer.  A baby pink scarf or shoes makes a nice change to my all monochrome wardrobe too!

Which one trend do you wish would go away?

Anything cut-out probably. The main reason being that it’s not very functional for the British weather and I think it devalues a lot of cute dresses or tops.

 

To check out some of Pip’s photography work, head on over to her website.

 

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About Elle Pollicott

Hi, I’m Elle and I’m a final year fashion marketing student at the University of Manchester. Having worked extensively within the fashion industry over the past few years, I now do a lot of copywriting in my current job, as well as for my own blog Girl Out on The Town, and now, for Gola’s ‘Born in Britain’ campaign, which I’m really excited about! Always obsessed with fashion, I remember attending many catwalk shows from a young age wishing I was up there, and have developed an addiction to shopping along the way– I love discovering unknown brands, both British and foreign – and now, I’ll get to share them with you! When I'm not shopping or searching for the latest trends, you'll either find me at ballet (my favourite outfit is probably a tutu and a pair of pointe shoes!) drinking cocktails, or learning Swedish. ''Why Swedish?' you're probably asking yourselves. Well, as cutting edge and cool as the British fashion industry may be (not forgetting the music, film and art scenes too!); I am a firm believer that it always good to try something new.

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