Paula Grubb: Show-Off Dunfermline

A couple of weeks ago another promising young creative talent with a mind for business and showing off creative talent from the local area hosted a pop-up shop in Dunfermeline, just north of Edinburgh in an successful event that brought together aspiring creatives and provided a platform from which they could sell their unique, hand-made work and products. This young woman is Paula Grubb, interior and environmental designer whose work has won merit and recognition from Carnegie U.K. Trust.

To create the display for her pop-up shop, Paula sourced recyclable material which she innovatively constructed together to form unique and changeable forms on which to display the work of over 40 up and coming creative talents. Making use of cardboard discs which are used to protect flexible packaging from a factory in Dundee, ‘Discover Flexibles’, Paula reclaimed the material and found a visually interesting and environmentally friendly way of displaying work.

The idea for this project started after Paula trialled Show Off as a business idea in a shopping centre in November to research for her feasibility study. The initial design used reclaimed wooden palettes, and after the amount of positive feedback she decided to develop the idea even further and began using the cardboard discs from discovery flexibles.

Her set-up in dunfermeline was inspired by the rising issue of traditional high street shops being replaced by global chains like Primark and H&M who do not necessarily have local interests at heart. By displaying unique, hand-crafter works in her pop-up shop Paula brings back the appeal of local products with plenty of thought behind them.

The shop installation has been a huge success for Paula who has gathered interests from many students across the east coast of Scotland. She describes her installation best in her own words,

‘Show Off is a creative business designed to host pop-up events to showcase work of emerging artists and designers prior to graduation. Show Off is a platform intended to utilise vacant retail spaces on high street.  Show Off is intended to bridge the artistic spectrum from fine art to jewellery design allowing aspiring creatives the chance to gain market feedback through public exposure as well as enabling new connections to form between art and design students and the creative industry.’

Included in the students whose work she showcased are Rebecca Sarah Black, a jewellery designer from Dundee whose work is based on mythology, Dorothy Arnott, a recent graduate from Textiles whose work includes eco-friendly printed textile cushion covers influenced by nature and countless other fantastic artists and makers.

In the future Paula hopes that she is able to continue Show-Off in some way, shape or form but knows that realistically it is extraordinarily difficult to compete with hight street shops and so she is also looking to work as an interior designer, finding ways to put her skills of environmental design into creating shop interiors or merchandising displays.

This is a truly innovative and fantastic idea so I hope that the idea can go further and Paula gets the recognition she deserves.  Feel free to check out her website, follow her on twitter @PaulaGrubb and check out the facebook page! to keep an eye out for what’s happening next!

This entry was posted in Art by Joanna Lisowiec. Bookmark the permalink.

About Joanna Lisowiec

Hello! I’m excited to be representing Gola as a student ambassador, and help them in their mission to discover and recognize Britain’s emerging, creative talents. I’m currently an illustration student at the Edinburgh College of Art. I love what I do and nothing makes me happier than working hard and being totally immersed in an idea. I like adventures and a lot of the work I do is about journeys, exploring cool places and meeting interesting people. Between Scotland’s wild, highland landscapes and a vibrant city full of history, there's a lot to be inspired by.

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