Lily J London

“Fashion fades while style lasts forever”.

Lily J is a London-based clothing brand that sells beautiful clothing at affordable prices.  Launched in 2010, Lily J started as a single store, and has now expanded to four; three in Camden and one in Notting Hill.

Their product offering is extensive, with dresses, tops, cardigans, skirts and coats, although there’s a particular emphasis on their beautiful dresses.  The main focus is lace, which is evident throughout pretty much all of their clothing, whether on ruffles, trims or the whole outfit.  Lily J is a paradise for any lover of girly, beautiful clothes with a kind of Alice in Wonderland feel to them.

Their outfits have been constructed very thoughtfully – they can be dressed down with tights and flats in the day, but equally, teamed with a pair of heels and sparkly jewellery, they would look great for a night out sipping cocktails at a sophisticated bar.

To have a look at some of their pretty clothes on offer, have a look at their Facebook page (although unfortunately, they’re quite inactive) or website, where you can shop online.

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About Elle Pollicott

Hi, I’m Elle and I’m a final year fashion marketing student at the University of Manchester. Having worked extensively within the fashion industry over the past few years, I now do a lot of copywriting in my current job, as well as for my own blog Girl Out on The Town, and now, for Gola’s ‘Born in Britain’ campaign, which I’m really excited about! Always obsessed with fashion, I remember attending many catwalk shows from a young age wishing I was up there, and have developed an addiction to shopping along the way– I love discovering unknown brands, both British and foreign – and now, I’ll get to share them with you! When I'm not shopping or searching for the latest trends, you'll either find me at ballet (my favourite outfit is probably a tutu and a pair of pointe shoes!) drinking cocktails, or learning Swedish. ''Why Swedish?' you're probably asking yourselves. Well, as cutting edge and cool as the British fashion industry may be (not forgetting the music, film and art scenes too!); I am a firm believer that it always good to try something new.

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