Evening all! It feels like far too long doesn’t it? Well I haven’t been slacking I swear. This week I got chatting with a fantastic Graphic Design student come freelancer, based in Winchester. Lawrence’s work is both edgy and graphic whilst being effortlessly conceptual and thought provoking. What I love about his work is that it could just as easily fit in, hanging on the wall of an art gallery, or printed across your t shirt. This intellectual versatility is rare in graphic designers today, and I think it’s a quality we should admire. Here’s what he had to say:
-Tell me a little bit about yourself and your work?
I am an enthusiastic Graphic Designer that loves to work in all kinds of mediums. Currently I am in my third year at Southampton University, Winchester school of Art, on the Graphic Arts program. I feel when design is done properly it opens a line of inquiry in the mind of the viewer. It’s about creating visual clues or stepping-stones to provoke an emotional response to reinforce the message behind the work and ensure it sticks in the viewers mind. In my own work I try to challenge what people see and how they see it.
About my work: Whilst documenting my brothers tuning garage I noticed that the language used was Alien to me. It was like a foreign language that went straight over my head. This made me feel naïve and confused. So I decided to replicate these emotional responses into my work. Trying to make the audience say, ‘what is this all about?’
Having the authentic materials smells, paper and language from the tuning garage allowed for this user interaction. The outcome was not only intriguing but opened up questions. Some people went up close and smelt the oil that was printed. Being this close to my work lets the viewer see the small flies that were accidently added in the screen-printing process.
-Where do you hope to see yourself in the next few years?
Hopefully if all goes well, I would love to be a design creative in London. I would love to live and work in London for the buzz and also for the immense amount of design that it contains.
-The gola campaign is called Born in Britain. Who or what inspires you, in Britain today?
‘It’s Nice That” is an awesome publication that gives lesser-known artist/designers the chance to get they’re work publicised. It shows a varied diversity of design, which helps me keep up to date.
Sounds “cheesy” but I feel my mates inspire me. Being with and around design-focused individuals really helps me to stay focused. Plus I love collaborations, as ideas can develop at a much quicker rate.
-Do you have any work coming up that our readers can look out for, if they want to see more from you?
As I am in my last year of Uni, the answer is yes as projects will be flying at me. Independently I am currently in negotiations with a clothing company to design them a catalogue and posters.
With future design work in the pipeline and a fantastic blog, all before his graduation, I think it won’t be long before we see more from this Designer. Head over to his tumblr now to see more of his work and get in touch.
Well I hope you enjoyed that, with so many graphic designers ou there today, it’s great to get to know more about those that really are talented. Don’t hestitate to check out more of lawrence’s work if you thought the same.
Until next time!