Joseph Ford, a Brighton-based photographer, had his first break in 2004 with an advertising campaign for TVWA Paris, when he was still studying at the University of Cambridge. Since then, he has been lucky to work for clients around the world. Over the last few years, he has also been commissioned to fly around the world to source landscapes for his ‘aerial’ project, where he spends up to 12 hours meticulously arranging designer clothes to blend with his photographs.
These aerial landscapes are a sharp combination of natural areas and various everyday design items, such as jeans or jackets. On one side, you have the natural landscape, and on the other side, a continuation of it through a similar looking yet different medium, textiles. It probably raises a lot of questions and themes about the human eye and beauty, pointing out that more often than not, the shapes we see in our everyday life are inspired by nature itself. Although most of the time it is done subconsciously, the true beauty of the world lies in the natural shapes nature contains. Through Ford’s lens, North African dunes blend in effortlessly into the folds and creases of a sweater, and a highway road lines up with the strap of a watch.
The series of sharply executed images was selected for the Association of Photographers Awards in the UK and received an Honorable Mention in the International Photography Awards.