Jodie Anna is inspired by childhood memories. Fascinated by how memories are often triggered by images, she uses her jewellery to take us all back in time to long hot summers and days at the seaside, so we can smile and accessorise amazingly at the same time.
Working from her home studio in West Yorkshire, Jodie Anna begins all her designs with an illustration, which she then scans in and sharpens up in Photoshop. She adds the gorgeous vintage patterns and prints the designs on to shrink plastic. The final step is to heat-shrink the images to create her beautiful wearable nostalgia.
Featuring umbrellas, cupcakes, bunting, teapots and robins, Jodie Anna’s designs are both sweet and sophisticated. She manages to tap right in to the idealised image of Britain that we all remember from when we were kids (as well as being bang on trend in terms of her vintage inspiration) and reminds us that it’s OK to have a bit of fun once in a while, like we did in childhood.