Iossie Ng Lei

Based at the heart of the sunny city, Iossie Ng le is a young and promising graphic designer. Studying at the University of Brighton, she is surrounded by a buzz of creativity and culture. As a visual communicator, Iossie has a pivotal role to play in the world of graphic design, a market where art meets functionality. Iossie not only has flair for editorial design and branding but an affection for illustration and painting. Her dedication to her craft takes her from a foundation at the UCA to an exchange in America this September. This goes some way to achieving her goal of reading reality, being able to represent and actually complete it.

Iossie’s catalogue of work is full of sleek designs and beautiful fonts. Elevating what you might consider informative graphics into clean and imaginative visuals. They are clever as they are witty, with a take on minimalism that has a lot to say for itself. Slick and hardy Iossie’s images radiate the vogue of today’s media. She exploits the language of the public service and information for the purposes of irony. The combination of random dolls and animals create a part fantasy feel, which is diluted by matter-of-fact information. It is this overlapping, building up of images that leads to a slightly off center destination. Keeping a strong emphasis on hierarchy of text, cool layouts, and use of her own tailored imagery. The act of analyzing a daily subject and making it a focus of her study is something that fascinates this young graphic designer. Iossie relies on a subject’s history, texture and symbolism to compose and process new ways of reasoning.

For Iossie’s Links – http://ingleiwork.tumblr.com/

http://www.flickr.com/photos/76396544@N08/sets/

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About Josh Lenten

Hey I’m Josh and I’m a Fine Art Student living in London and studying at Goldsmiths. Having studied at Art school for a couple of years now, I’m used to taking my work seriously, but not myself. For me whether its art, fashion, music, books or film it has to be bold and it has to be brilliant. Through my own work I seek to challenge our perceptions of normality in modern life, from human behavior to the physical body. It’s this human aspect that’s interest me and I suppose us all. Living in Britain all of my life I can’t help but be inspired by its rich creative culture, drawing upon our tradition of ingenuity, quirk and heritage. I think that being a young person in the 21st century is such an exciting time to be part. That’s why I’m looking forward to discovering new talent and bringing it to Born in Britain.

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