At the University of Manchester’s Design and Fashion Business school, it’s fair to say that there a LOT of girls who love fashion, who perhaps have their own fashion blogs and dream of being the Next Big Thing. Except one girl is – doctor of fashion, lecturer Victoria Magrath decided to start her own blog Inthefrow, and from it came an award from Company magazine and over 3,400 followers (and counting!) I caught up with her to talk all things fashion and blogging…
What made you decide to start your own fashion/beauty blog?
I wanted to have my own voice and outlet for my thoughts and opinions. I loved reading blogs at the time and would buy so many new products on other people’s recommendations – it was my way of chilling out in an evening really. So one night I just decided that I wanted to write my own recommendations and the past year is history.
You recently won the best personal style newcomer award at Company magazine – what great opportunities have come from this?
This was such an honour and I still can’t believe I won after just a few months of blogging. I had the opportunity to go down to London and meet so many fantastic bloggers, as well as the entire Company Magazine team. Through that I also managed to get myself a three week placement at Company HQ with the Fashion and features teams, which was an amazing experience. One night we went to the Rihanna x River Island party which was just amazing! But I also grew so much from the experience, in my own confidence and belief in myself and my blog grew with that.
What’s your favourite trend for this A/W?
My favourite trend this season definitely has to be pink coats. With having pink hair, I love matching my hair to my coat; and a cute baby pink, woolly coat makes you feel so feminine and pretty. I love it. But I do also love Tartan, if it is done right. There are so many check and tartan prints out at the moment that look quite cheap and quickly done. If you find a good tartan print, you’ve found yourself a winner.
What piece of advice do you have for all aspiring fashion bloggers out there?
For any new fashion bloggers, I would say that you need to bring something new to the scene. It is so saturated now that everyone needs their own USP almost. If you can find yours, then you’re halfway there, really. Try not to copy someone else and just be yourself. People will follow you for that reason.
Victoria x Inthefrow