Gunsmoke and Lavender

Unfortunately for men when it comes to fashion, there seems to be a lot less choice out there compared to their female counterparts.  However, one male fashion brand pushing the boundaries is Gunsmoke and Lavender set up in 2010 by fashion stylist Jo Hawtree.

The basics are clear; classic tailoring, whether that be graphic tees, sparkly vests or a faux fur waistcoat.  The brand itself was built on extensive research into human emotion, resulting in controversial one-off pieces and small collections in associated colours.  Gunsmoke and Lavender’s AW 13/14 collection ‘Walking in our Shoes’ was influenced by the dark history of psychiatric facilities and with that, the intensity of a fractured human mind; showing that fashion is anything but shallow.

As mysterious as the brand itself, the Gunsmoke and Lavender man is a “dark passenger… he is beautifully sinister and gracefully insane.  Fractured and abandoned, he carves his own path; his dreams as vivacious as the contents of former patients forgotten suitcases… their possessions, once meaningful, soon to belong to an anonymous name”.

Gunsmoke and Lavender is anything but anonymous and in my opinion, it’s definitely a brand to watch.

To have a look at these intriguing creations, head to the website; or Gunsmoke and Lavender’s facebook and twitter.



This entry was posted in Fashion and tagged , , by Elle Pollicott. Bookmark the permalink.

About Elle Pollicott

Hi, I’m Elle and I’m a final year fashion marketing student at the University of Manchester. Having worked extensively within the fashion industry over the past few years, I now do a lot of copywriting in my current job, as well as for my own blog Girl Out on The Town, and now, for Gola’s ‘Born in Britain’ campaign, which I’m really excited about! Always obsessed with fashion, I remember attending many catwalk shows from a young age wishing I was up there, and have developed an addiction to shopping along the way– I love discovering unknown brands, both British and foreign – and now, I’ll get to share them with you! When I'm not shopping or searching for the latest trends, you'll either find me at ballet (my favourite outfit is probably a tutu and a pair of pointe shoes!) drinking cocktails, or learning Swedish. ''Why Swedish?' you're probably asking yourselves. Well, as cutting edge and cool as the British fashion industry may be (not forgetting the music, film and art scenes too!); I am a firm believer that it always good to try something new.

Comments are closed.