“Clicking play on a screen does the job but there’s nothing like the anticipation of owning, opening and listening to music…” Who can argue with that? Milton Keynes’ Frances Szweda has conveyed her advocacy for the ‘survival of vinyl’ by creating this series of creative sleeves. Focusing on the Mercury Prize 2012 Nominess as a case study for the project, the London College of Communication Illustration student highlights the shift towards digital purchasing of audio, that relentlessly steers away from the traditional forms of tangible music packaging that arguably helped define the musics intentions in a visual format.
The beauty of album art can be lost in the blurry rush of increased download speeds and the general digitised lust for more music in ever-expanding quantities. Szweda strikes a more serious tone in an otherwise fruitful and humorous portfolio by challenging the vinyl format. Misconceived as archaic or lacking contemporary, her project, entitled ‘A Case For Vinyl’ aimed to utilize the Mercury prize’s popularity as an anchor to convey the “lost appeal of owning a physical object.”
In-keeping with the uplifting attitudes of institutions such as Rough Trade Records, Frances’ work reaffirms our shared attitudes towards keeping the colourful world of music spinning, and highlighting the desire for vinyl to continue with spinning with it.