Quite unconsciously, a theme has begun to emerge in my fashion posts for Gola’s Born in Britain campaign: ethical and fair trade fashion initiatives are gaining significant momentum and are becoming an increasingly attractive alternative to high street fast fashion and I can’t seem to get enough of them. A new fashion company based and set up by Naomi Wilde in 2013 called Fair-T has recently launched, and is seeking to engage not only ethically minded fashion fanatics, but also with the alternative and underground music scene in the UK such as the cult-classic Warehouse Project.
Having recently enjoyed a launch night at Joshua Brooks in the Oxford Road area of Manchester and a selling event at The University of Manchester Students’ Union, this fledgling brand looks to be going big places fast. Their selection of classic white T-shirts made from 100% Fair Trade cotton produced in India, featuring prints of astronauts, gas masks and wolf headdresses amongst others, are wearable and unfussy, perfect for pursuing a minimalist, no-frills look.
Although Fair-T markets itself as a menswear label, I see unisex potential in this brand and would feel quite comfortable sporting one of these ridiculously cool tees myself. With prices starting at £25, Fair-T hardly breaks the coffers, but offers something unique and off the beaten track.
In addition to providing a mail-order option for their collection, Fair-T provides a wholesale service. For more information and to start placing those orders, find them on their website, Facebook, Twitter and Tumblr.