Emeline is a Graphic Textiles designer having recently graduated from Ravensbourne in June 2012. She currently is an artwork designer at the advertising company Hogart as well as owning her own interiors brand Mako by Me.
I have chosen Emeline to customise a pair of shoes for this week’s charity auction at the Carnaby Street store in London. I known her shoes will have a mix of all her best creative qualities, painting, drawing and an energetic array of colours.
For more information on the auction please go to: http://www.facebook.com/events/305949856175618/
I find Emeline an inspirational graduate who I thinks knowledge and experience would be useful for many potential graduated this year. Here are a few questions I asked her opinion on:
1. Do you find the media platform within London a good springboard for up and coming talent within design?
If you know where to look, there will always be help available, I definitely think it’s imperative to start at uni, scouting ‘the help’ for after, making contacts not only with the industry but your own future industry; other fellow students. Who can have ands share the skills you may need to propel you further. Finishing uni does feel like a big learning curve, no one can really prepare you fully for what is to come. The most important is building contacts, starting to understand the industry. There are tons of jobs you never hear or get told about, but they exist. Choosing which direction to go in with the guidance from a tutor who has worked in the industry does help, even if it is not what you end up doing. As long as you have a direction, it’s better than none, and along the way doors will open that you may have never imagined and this is where being able to open is essential, at the time, it will be harder to apprehend but with time, I believe things will fall into place. For this reason, searching the internet asking around can lead you to ‘the help’. I had funding for the start up of my business “Make by Me” which would have never happened had I not spoke to people @ uni, @ talks, go to trade shows, museums, events … everything and anything helps.
2. Currently, in your opinion, do you feel people as a whole are interested in up and coming talent especially from a university source?
I definitely think there is a buzz about a fresh meat, fresh talent, with many of the new technologies such as 3D printing, new digital printers printing on non-coated fabric and having a much more eco-conscious mind. Young designers are growing around an environment that nurtures the new. We have to work hard to come up with something fresh, if possible new (debatable) I feel much harder than before. We have to have an edge, something different, learning new processes and researching on a daily basis. Once in the industry though, we have to learn fast.
3. What key points could you give to new students to advertise their work within the current media and social climate?
The key points I would give to a student are; be curious, ask questions, no matter how silly you think they are. Be life curious, it will enrich your work. Talk to people, go to events (yes you don’t think you have time, but make time, if no one knows you exist … I believe things happen for a reason and often you are at the right pace @ the right time and thne it’s up to you to make your move. When there are competitions @uni, do them! Often it can lead to great opportunities. Through the competitions I have entered I was chosen as one of Hilary Alexander’s ‘secret seven to watch” and was featured in British Airways High Life magazine in June 2012. Which through I was featured in online Drapers and it dominoes … do not miss them! Keep your eyes open. Don’t worry, what is worse that can happen? In addition, if it happens, learn and move on.
4. What is you next key inspiration path for you design company, MAKO by Me.
Right now, my key inspiration path is to approach key boutiques to stock my cushions in. Online sales are also growing rapidly; I have seen a couple of online boutiques that are the target market. I have some prints I would like to test, depending on where I stock. Being a textile designer, you often try different styles, but it is important to have a second eye, a business eye, because you have to be able to love, as sad as that sounds. You spend three years being as creative as you want, I have come to realise it often becomes 80% business and 20% creative, make sure you learn as much as possible or have someone to help with that side. Enjoy uni! Be free! Experiment I would like to branch out into home wear and mostly bedroom textiles at the moment, stock and present in eco boutique hotels. Ideally in the near future design interiors. I would love to make wallpaper but such is the mind of a creative. Always looking for the next challenge.
For more information on Emeline and her business, Mako by Me, then please go to: