A lot of words may come to your mind while looking at pictures taken by Charlotte Rutherford, 21-year-old photographer and retoucher from Norwich but, there is one that you just can’t use to describe them – boring. Her work is, always bold, colourful and intentionally kitschy drag you into the crazy world of Charlotte where everything is covered in glitter and more is more.
Charlotte’s photographs are playful in every sense; they flirt with convention, make use of pop-cultural references (Myspace era anyone? Oh, I bet you did have a glittery background on your profile!), reverse roles and find beautiful in plain ugly. Apart from them, the photographer sometimes becomes a filmmaker and creates short fashion films or band videos while still maintaining a consistent personal style.
In the times where most young photographers are expected to present a polished, good-looking version of the world, Charlotte hits us with an extreme. There is no place for beige, neither there is for imitation and trying to be someone you’re not.
Oh, and did I mention that she is the loveliest person to talk to? I’ve had an opportunity to ask her a couple of questions on her work by e-mail and can ensure you she is as fun as her projects!
Enough with my talking, let’s see what she has to say about her work:
So, Charlotte – how did it all start? Getting your first camera? Lusting after someone’s perfect selfies on Myspace? Boredom?
Ha, yep exactly! I wanted a cool dude Myspace picture so I took pics of myself in the bathroom and did a horrible selective colour on them! And I’ve just been doing the same exact thing on a larger scale really.
You have your own, bold style and a clear vision of what you want your work to look like. How long did it take you to find your artistic voice and somehow define yourself as a photographer?
It took a while to kind of “get” what I wanted to do, but I think I’m getting there now. I used to take photos and not like them at all then it all just clicked that there are no rules and it is only a photo so it’s fun to do just anything you like.
Are there any pictures or collaborations you are particularly proud of?
I just shot the Gogo Phillip collection with Soki Mak, she’s mega fab and it was super fun to shoot. I think that’s my lil fave project at the moment!
Do you think living in Britain affects your work? Inspires you?
I think it does! Even if it is trying to take photos which are escaping looking at Britain.
Apart from you, who do you think is the one worth watching?
Photographers – Dominic Clarke, Nadia Lee, Hanna DiAmond are all so fab.
What are your plans for the future?
I wanna learn spray painting (you know, like the horrible graphics of women on 80s fun fair rides) and work more on set design and make some lil films!
If you want to see more of Charlotte’s work (and I know you do!) head to her website.