Bloomer White

At a time when we’re faced with a relative deluge of electronic music –  the internet awash with new beats every day – I think we shouldn’t underestimate those moments when we hear a new producer and his music draws us in. When what you’re hearing is more than a pleasant backdrop to that essay you’re struggling to write, or (more likely!) that facebook stalking you’re indulging in. When it demands attention.

Enter, Bloomer White – aka Gary Kelly – who’s dealing in a fine line of beats, breaks, and choice cuts, measured tastefully against some ambient textures and delicate keys to create absorbing electronic music that still sounds fresh after the first few listens.

Originally hailing from Lurgan, Kelly is now based in London to study Music Computing at Goldsmiths and to further hone his craft. He self-released debut EP ‘Stolen Goods’ as a free-download through Bandcamp last year. For me, standout tracks would have to include the galactic-sounding beat-propelled ‘Space Cab Engineer’, and the retro vibes of ‘Tape Deckin’, which he balances nicely with softer and more understated moments such as soundscape ‘Adaption’, and his imaginative remix of Anneka’s ‘Shut Her Down’.

More recently, Bloomer has been uploading some new material to his Soundcloud, including a couple of 30-minute mixes that are worth a few moments of your time, and certainly wouldn’t sound bad playing-out if you were planning to have a party any time in the new future!

This pioneering young producer is one to watch.

Bloomer White will be playing a set at the Gola Charity auction in aid of ‘Art Against Knives’ on 29th November. I’ll definitely be listening.

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