In recent years, fashion fanatics have been turning away from high street, mass produced fast fashion in search of something more unique and, most importantly, ethically produced. For years, Fair Trade design houses like People Tree have been at the forefront of this socially conscious project of making high quality clothing in a high quality working environment. Now, more companies thinking along this mindset have begun to emerge, and Bhavna is one that I highly recommend to any ethically-minded fashion aficionado.
Bhavna Rishi founded the eponymously named company Bhavna, showcasing her first collection of scarves at London Fashion Week in 2010. Each scarf is designed in England and handcrafted in India, meaning that each has received lavish care and attention in its production and is unlike any other. As part of the production process, Bhavna educates individuals and communities in their rich textile heritage, teaching skills such as embroidery, smocking, dyeing and printing to ensure that these inimitable methods are not lost. In addition, the company steadfastly supports three charities: The Sacred Childhood Foundation, The Women Vikas Institute and Find Your Feet.
The scarves and kaftans themselves are exquisitely designed, distinctively colourful and translate from beach to city, and across spring, summer and autumn effortlessly. When I first encountered Bhavna’s work, I was immediately reminded of the flowing, statement kaftans seen on the likes of Serena Van Der Woodsen in Gossip Girl, reeking of sophistication and vibrancy. I have not been partial to much kaftan-wearing in the past, but with clothing of such material and ethical quality on offer, Bhavna may have just converted me!