Most of us are pretty much content with the three likes we got on Facebook from the Instagrammed picture of our feet sunbathing in front of the sea last summer. When you entrust Mark from Archibald Photography with a phone that has a decent camera, the result is not exactly the same. Who knew that you could master photography to the point that shots taken with a phone camera look like a professional photo shoot?
In Mark’s Nokia Lumia 920 Camera Project, the conventions of traditional photography (convention n°1: use an acceptable camera) are successfully subverted and it is a combination of both talent and technique that allow him to capture the beauty of Scottish landscapes. They say you can tell a good workman by his tools, but clearly Mark doesn’t go by old sayings. The 32 shots taken from his phone positively show that he has an impeccable eye for photography as they take us on a journey through the colorful, vibrant – and sunny – Scottish countryside.
Archibald Photography was created in 2003 by Donny, who is in charge of marketing and client contact, and her husband Mark, the photographer. Both born and raised in Scotland, they have done some projects at home, but their main focus is travel documentary photography. Mark’s work is already recognized in the United Kingdom and he has won many awards: the 2009 Best Complete Wedding Photographer, the 2010 Scottish Fashion Photographer of the Year and the 2012 Scottish Portrait Photographer of the Year. He and Donny are now based in Biggar, in Scotland, and have specialized in wedding photography, along with portraits, commercials, and fashion and music photography.
Interestingly, Mark’s shots of Scotland strongly contrast with the rest of his work – and whether his vision of Scottish weather is accurate can become a subject of serious debate. In his travel pictures particularly, he makes a strong use of black and white that gives a dramatic and almost tormented atmosphere to the places he shoots: even an innocent palm tree in Lagos becomes threatening from the perspective of his camera. This is because he works a lot with film and not digital cameras, which is quite an unusual initiative that lends more authenticity to his work. His photos seem like they are from another age and in this sense, they allow us to travel not only through space, but also through time.