Amy Fletcher

We have always had a complex relationship with technology: the dictionary defines the term as the application of scientific knowledge for practical purposes, but technology in its most abstract form could simply be defined as an apparatus or thing that aids us – a functional tool or a way of being. In that sense, we could argue that we have been intertwined with technology since the dawn of man. Artist and filmmaker Amy Fletcher explores these intricate ideas as part of her ongoing practice at Chelsea College of Art and Design.

In her most recent work Let’s Play, Fletcher creates a playful, whimsical space that seems to invite the viewer to interact with the screen even though there’s no viable form of participation. Amy notes that her work “has a childish sensibility to it […] most recently I have been examining the subject of technology within my practice; looking at its constantly evolving presence within society and our innate desire for the next slickest gadget and gizmo.”

As in popular culture, art itself is increasingly enmeshed by and within technology. Using the film medium, a high-tech camera and stop-frame animation, the artist appears in her own work through the form of disembodied limbs: poppy music accompanies a set of magical hands that conjure and play with a set of objects set against a flat backdrop.

As an audience, we know that it is not “real” and that the objects on screen are not really changing from 2D to 3D from one frame to another. Rather than trying to hide its fabricated nature, however, the video actually tries to emphasise this quality through the loud camera clicks that accompany each shot.

There’s something clever in the film’s careful positioning and flickering frames that captures the eye: like a deft magician, Amy uses the stop-frame animation genre to create an illusion the viewer is willing to invest in – despite, and perhaps because, of its honest and effective duplicity.

Take a look at Amy Fletcher’s online behance portfolio to see more of her past, current and ongoing work.

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About Joey Phinn

My name is Joey and I am a freelance writer, blogger and student currently studying BA Fine Art at Chelsea College of Art & Design in London. I write for GKBCInc and update my own blog, Princeling, with an assortment of art, photography and prose. When I am not writing I enjoy watching Studio Ghibli animations, reading Murakami and obsessing over the beauty of Chinese gourds. Between planning eventual world domination and eventually becoming a “real” artist, I scour the deep web for those shining nuggets of creative talent that shape the undercurrent of British culture today – and, hopefully, our tomorrow.

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