Graduate Fashion Week 2014 overview

Well its all over for another year, but what a year it was. With a venue change, sunshine and wall to wall new talent.

I am going to give you the lowdown on what went on and some of the best bits at GFW 2014.

Firstly the location change. Usually GFW is held at Earls Court which by no means is a bad venue. It is a large space that is very bland,  so the perfect backdrop to customise and create a great fashion space. The only downside being the location of Earls Court, not really a fashion district in London.

This year GFW was held at the Truman Brewery. Located in the heart of Shoreditch and just off the famous Bricklane. On the weekend the whole area is filled with market stalls selling street food, antiques and clothing. A mecca for anyone interested in Fashion. Many new fashion brands/agencys etc are now based in Shoreditch making the Truman Brewery an even better location to attract potential employers.

With the bustling streets outside the old brewery the inside was transformed form a warehouse into a vibrent, talent filled space.

Each university is allocated a space to customise as they wish to best showcase the students work and represent the university.

As you entered the building life drawing classes were being held by the London Colllage of Fashion. Next to them was the University of Salford stand. Very simple and industrial looking allowing the work to speak for itself. Old wooden sleepers had been fashioned with scaffolding to create a huge desk space with matching benches. Portfolios were laid out and it allowed viewers to sit down and look through the work. The only branding was an eye catching neon sign on the wall.

Once inside the wear house there were so many stands each trying to show individuality. One that really stood out was the Manchester University stand. It had been designed by a past employee of Paul Smith. It was very clear this stand had been created to a very high standard. The whole floor was covered in wood chipping’s, all work was displayed in glass cabinets or on a single wooden shelf running the length of the stand. In the centre of the stand was a large glass table with computer screens laid into the top to showcase students digital work. It was so eye catching and looked extremely professional.

Not all the stands were occupied by universities. George for Asda also had a stand. They held talks on careers in buying and merchandising. Very interestingly they had 3D printers on display actually printing off small plastic models.

Over all I think this may have been one of the best GFW years. The change of location and standard of work on display has really made the event. I am excited to see how they will top it at GFW 2015.

 

 

 

Creative Focus Awards

Friday 13th of June 2014 marked the beginning of the University of Central Lancashire Creative Focus week and the event that opened this event was the Creative Focus Awards.  A large crowd gathered in the University’s Atrium space to support the 30 plus students from the University of Central Lancashire all nominated for an award in recognition of their achievements

The awards were judged, this year, by not only the university but members of Creative Lancashire,  an initiative create by Lancashire County Council with the aim to support and promote creativity within the county. Winners from each of the three UCLan schools (the school of Journalism and Media, the school of Art, Design and Performance and the Grenfell-Baines School of Architecture), were awarded by Charles Hadcock, the chairman of Creative Lancashire and Professor Gerry Kelleher, the UCLan Vice Chancellor.

Winners from each category were announced as follows:

Architecture Award – Sally Archibald (Architectural Technology)

Design Award – Nicholas Norcross (Illustration)

Fashion Award – Femida Adam (Eastern Fashion Design)

Fine Art Award – Daveid Darbyshire (Drawing and Image Making)

Media Award – Lauren Clark (Screenwriting with Film, TV and Radio)

Performance Award – Catherine Shaw (Contemporary Theatre and Performance)

Creative Lancashire – Best in commercial viability Award:

Samantha Binns (Fshion and Brand Promotion with Photography)

Lanty Ball (Contemporary Crafts)

For further information on the event and its winners visit –

http://uclancreativefocus.com/uclan-recognition-creative-achievers/