Interview: The Half Earth

The Half Earth are performing at the Algiers album launch gig supported by Gola on Saturday 1st February at The Harley in Sheffield. We have got together with Conor for an exclusive interview to let you know a bit about the artist before you hear his sounds this weekend!

1. Talk to me about your education and qualifications…

I’ve been at uni for the last three years studying chemistry. I’m pretty pleased with my degree, I met a lot of great people.

2. Did you always know you were going to be a musician?

I didn’t. Towards the end of my degree I started thinking about it a bit more seriously, but originally I wanted to be a chemistry professor.

3. Do you love what you do?

It’s a massive motivator. I’ve been writing a lot better since I started working. There’s a real social environment here as well.

4. Who inspires you the most?

I guess Thom Yorke has had the biggest influence over the way I think about music. More recently it’s been instrumental artists like Nils Frahm and Tim Hecker.

5.  What makes you proud about living in Britain?

I just moved back to the city where I studied and it’s incredibly diverse in the area I live in. I love it. The music scene here is so massive too, it’s a huge part of the British culture and it’s so unique. A lot of my favourite artists are British.

6. Which musicians would you compare yourself to?

I’m always so bad at these questions, but I love it when people compare my music to artists I’m not expecting. Jeff Buckley was one artist I never considered before people started comparing me to him. Personally, I think my sound is closer to new bands like M O N E Y or Wild Beasts.

7. What are your dreams and ambitions?

I just want to record and play live. I just hope that people want to buy my music and come to see me play.

8. Are you excited to perform at The Harley this weekend?

The Harley is one of my favourite Sheffield venues, and the first live venue I went to when I arrived in the city. It’ll be my first show there, so I’m very, very excited!

To find out more about The Half Earth, check out Facebook, Twitter, SoundCloud, website.
More info on the event here – click ‘going’ and you’ll be automatically entered into a prize drawer on the night to win a Gola voucher!

The Harley Venue, Sheffield

Described as a “fun loving, hip-shaking home of legendary live music and innovative club nights”, The Harley venue in Sheffield is guaranteed to give you a night you won’t forget (or remember, as the case may be!).  Having celebrated its 10th birthday in October 2013, The Harley is something of an institution in the city, with lots of amazing musical acts having played there, from The xx and the Arctic Monkeys, to AlunaGeorge and The Vaccines.

As well as continuing to promote weekly shows at The Harley, its live music producers Harley Live  have gone on to create and run the nationally-acclaimed music festival Tramlines, whose alumni include WeAreScientists, Alt-J and hundreds more.  Hosting takeovers at various Sheffield venues, including working men’s club Queen Social Club and the Gothic Cathedral; each venue creates a new, surprising atmosphere, ensuring a memorable night!

Whilst live music is The Harley’s lifeblood, it also plays host to an eclectic mix of club nights, drawing in hundreds of students.  Dubcentral, Thirsty Ear and Club Pony are amongst some of the nights; with the music played ranging from dubstep to reggae and techno, guaranteeing everyone’s music tastes will be satisfied.

During the day, The Harley is home to the award-winning Twisted Burger Company – arguably the best burgers in Sheffield! – with an ever-changing menu that keeps fans coming back for more and more.  And as if that wasn’t enough, if you find you literally can’t keep yourself away from The Harley, they offer a 22-room hotel above the bar for you to crash after an amazing night.

If you love live music and happen to be in Sheffield on Saturday 1 February, then I suggest you get yourself down to The Harley, where up-and-coming band Algiers will be performing, promoting their new album You’re The Captain.  Trust me; it’s going to be great!

For more information, and to check out up-and-coming acts, head over to The Harley’s Facebook page.

 

Interview: Algiers

Algiers are a pop rock duo, who Gola are proud to be supporting for their official album launch in Sheffield at the weekend (Saturday 1st Feb). Our previous article gives you an insight into the hot new talent, but we’re so excited for the upcoming event we got in touch with the Algiers for an interview prior to the gig!

Can you tell me a bit about your academic history and professional path?

Both William and I studied English at Sheffield Hallam University after various years of playing in our respective bands in Manchester and Middlesbrough.

Did you always see yourself in the music industry?

It was either professional footballer, musician, or high achieving academic. Attempting all three simultaneously lead us to where we are now.

What do you love the most about your job?

Seeing and speaking to William every single day; meeting his family and extended family; sharing a room with William, regularly, which can only be described as a womb.

Who are your biggest inspirations?

Juninho, John K. Samson, and Noam Chomsky – and Ezra Koenig for bringing the Oxford Comma into public consciousness.

What do you love about Britain today?

The NHS, Libraries, and the nationwide availability of Gola merchandise

Which artists would you compare your sounds to the most?

Any that are even vaguely associated with ’90s emo.

Ambitions and goals for the future?

Second, third and fourth albums (but not necessarily in that order).

Finally, are you prepared and excited for your album launch at Harley Live in Sheffield on the 1st February?

Preparations start next week, but we’re certainly buzzing after having such an extensive bank of material locked away for a few months.

To find out more about them have a look on their WebsiteFacebookTwitterTumblr, or SoundCloud.

Adam Jones

Womenswear designer Adam Jones has recently stormed into the fashion industry with his captivating designs.  Having studied BA(hons) Fashion at the Manchester School of Art; Adam’s inspiring creations secured him a slot at the prestigious Graduate Fashion Week in June 2013.  I caught up with him to talk about the amazing experience of his very own fashion show, and exciting plans for the future.

What made you decide to do fashion design in the first place?

I’ve always been drawing at any opportunity from a young age, or making things – fruit and vegetable animals etc at school. My grandmother was the only arty one in my family, and really supported me, I would dress my cousins up in her clothes, fur coats and crazy hats and put on shows. I have always surrounded myself with girls, and they’re always dressing up, it just felt like something I had to do, so when it came to college, I dismissed conventional A-levels and took up a National Diploma in Fashion and clothing aged 16.  I just knew.

What was it like showing your collection at Graduate Fashion Week?

It was overwhelming and just a bit mental to have all those influential people looking at stuff I’d made. I got to show at the best of show and Gala shows as well, which was just too much – I was so excited, and terrified something would go wrong! I got to meet Susie Bubble, Hilary Alexander, Suzy Menkes, it was hilarious. The competition element to show at GFW between peers was not so fun, but I guess it’s the harsh reality of this industry.

If you could have any celebrity wearing one of your designs, who would it be and why?

I want the Kills’ front-woman Alison Mosshart to wear one of my leather jackets, I’m a huge fan, her energy is just incredible.  Although she probably wouldn’t be able to move very well onstage in one, she’d have to rock it offstage!  I love Lara Stone but I’m not sure she’d wear any of it, though I think my stuff would actually really suit Pixie Geldof.

What do you hope to be doing in 5 years’ time?

Of course, the dream is to be showing at London Fashion Week; but I just hope to be solely working on my own clothing line from my own studio. I want to have stockists, I want to see the demand for my clothes, not to be just making things without a consumer.  This is not a hobby. I would love to be receiving support from NEWGEN or Fashion East.

To see more of Adam’s work, check out his blog.

 

Interview: Everyday Analysis

Everyday Analysis is a ten month old collective project that is creating quite a stir online and in literary circles. Set up on the 14th January 2013 and edited by Alfie Bown and Daniel Bristow, the collective consists of an anonymous group of 10-15 contributors from the worlds of academia, the media and unemployment, who analyse aspects of everyday life; from toys, adverts, drinking games, autocorrect fails, bumping into people in the street and the ‘Would You Rather’ game, to slang, Zombies and Coke Zero: everything. They take a philosophical and theoretical idea and show how it can be demonstrated in one of these everyday things, and at the same time, show how everyday things can ask new questions of philosophy. The collective have attracted the attention of publisher Zero Books and have a book coming out in the New Year entitled ‘Why Are Animals Funny?’

Along with their blog, Everyday Analysis have a regular column in The Mancunion newspaper and have also been featured in the Huffington Post. Find out more and engage with their work on their website http://www.everydayanalysis.com/, on Facebook and Twitter. Copies of their book will also be available from Zero Books,  and leading booksellers like Amazon and Waterstones after Christmas.

What does Everyday Analysis do?

We’re trying to change the idea that critical theory and philosophy is an intimidating or ‘ivory tower’ thing that doesn’t affect many people or interest many people. We want to encourage new ways of thinking about the everyday and theory helps do that. Philosophy has got more to do with Google than it does with Alain de Botton.

Why are the contributors anonymous?

We see the group as a collection of different voices working in the same broad direction. The anonymity is a move away from the idea that one should feel that they’re reading a particular author’s particular view. It’s not about particular interpretations but about opening up existing ways of thinking.  Anonymity opens up possibilities for writers, who can then write from different perspectives and experiment with style etc.

How did Everyday Analysis come to be published?

Dan and I thought it would take years to gradually build up a base of people interested in and reading Everyday Analysis, but it’s all taken off quite quickly. We’ve got our book coming out which we thought would only come about 4 years down the line! On Twitter, we met some people who worked for the publisher, Zero, and writers who had been published by them before, who were enjoying and following the blog. Off the back of that feedback, we contacted Zero about the possibility of a book being published. It’s very exciting because they’re unique in that they’re interested in publishing young people’s first material and are the only publisher who publish theoretical and philosophical work and try to get it out to a wider audience for a decent price, which is perfect for us.

What can we expect from ‘Why Are Animals Funny?’

We’ve picked our favourite 46 separate analyses from the last six months on the blog, ‘Why Are Animals Funny?’ being one of them. The contributions are quite informal and journalistically written because we want to show that complex theory can be accessible and funny, for example we have articles on Bruce Willis wearing a dressing gown on Daybreak, jokes, internet memes and animals. What we write is fun and enjoyable but also aims to think about serious philosophical concepts in new ways, without simplifying them.

What’s next for Everyday Analysis?

We’ve proposed releasing volume II, which we hope Zero will be on board with again. It’ll be the same sort of thing: the best of the next 6 months’ analyses on the blog. Volume III is going to be quite different though, because the collective are going to collaborate on a book which will be a specific study of popular culture. It’ll be a more coherent book with chapters, not a collection of blog posts. So we do have a few things planned for the future: everyone involved really enjoys Everyday Analysis and we’ve been so surprised and pleased by the number of people reading and interested in it, and we didn’t expect it to be so immediately successful at all. It’s something we really believe in and we’re delighted with its reception so far and want to continue with it for as long as possible.

 

Interview: Leo Cookman

It cannot be denied, Britain has produced many an excellent poet in the past: take your pick from Shakespeare, Wordsworth, Keats and T. S Eliot, to name just a few. Poetry itself still has an important presence in our contemporary literary landscape, with the post of Poet Laureate still a relevant and celebrated position, and by still featuring heavily in our national curriculum. However, despite its contribution to our cultural heritage, it has developed a reputation for being ‘boring’ and frivolous.  I think that it’s time to get excited about poetry again, so I interviewed Leo Cookman, an emerging poet and musician originally from Kent and now based in Manchester.

Leo has been published by Penguin in a collection called ‘The Joy of Sex’ in an anthology featuring the likes of Shakespeare, Philip Larkin, Carol Ann Duffy and Alice Oswald, due for release in January 2014 (conveniently close to Valentine’s Day). His work has also appeared in ‘The Best of Manchester Poets Volume 3’ anthology, published by Puppy Wolf, which can be bought online and in literary shops. His sonnet sequence can be found at www.theanatomy.co.uk, and copies of his poetry pamphlets can be requested from Leo himself at leocookman@yahoo.co.uk

 

 

 

How long have you been writing poetry for?

Three years. I used to absolutely hate poetry, but then two friends got me into reading it with a poet called John Berryman, who was inspired by Nick Cave. The more I read, the more it occurred to me that there was an art to this: that it was a craft, not just a bunch of pretentious knobs writing any old words down. Poets are like word sculptors and poetry is amazing. After that realisation I started trying to write it myself.

Why do you write poetry? How does it compare to prose?

Prose is like a long three course meal: you can develop your argument, state a case, and hear different opinions from any point of view you want to share. Whereas poetry is like a very sweet effervescent snack, like a sherbet lemon. You get an instant rush from it because it can recreate a specific moment really quickly and thoroughly through its language.

Who are your favourite poets?

You can’t write poetry without acknowledging that Shakespeare was the best there ever was, he set the bar, people have met it but no one’s surpassed it… yet.  I like Blake and Byron, Ted Hughes, Sylvia Plath, and I’ve really got into Louis MacNeice recently. Then my favourite living poet is Don Paterson.

What inspires you?

Very specific, sensual things: something I spontaneously smell, see or touch triggers a specific memory or feeling that then develops into an emotional response. I talk about big concerns like love death and happiness, but my feelings regarding those things are triggered by something very small and specific.

How do you start the process of writing a poem?

Most of the time I come up with a title first, pick the form I want it to be in and then write the whole thing in one go for about an hour. Then I’ll leave it and come back to it and edit it. It needs distance and separation because you get whipped up in an emotion when you’re initially writing, and you need to take a step back and change it so that it’s actually coherent and not embarrassing.

Why should people read poetry?

People are put off by it and I get that, I completely hated it because I thought it was snobby and pretentious. But I really do believe that there’s a poem for everyone and a poet for everyone. Something or someone will speak to you in a deeply personal way, which will make you do a complete 180 in the way you look at and think about the world. It’s very powerful in a way that cinema or music can never be.

Interview: Ewan Phillips

Hi there and a warm welcome to my first blog post as a Student Ambassador for Gola’s ‘Born in Britain’ initiative. By trade, I am a fashion writer, however today, and I’m sure at many points in the future, I will be departing from strictly writing about fashion to uncover new musicians, poets and artists. In light of this, I would like to introduce you to Ewan Phillips, a twenty two year old singer/songwriter from London, who is currently based in Manchester.

Ewan has begun to emerge as a hot new talent in the acoustic genre recently popularised by the likes of Ed Sheeran and Ben Howard.  In the summer of 2013, the music video for his song ‘Orbit’, the headline track on an EP under the same title, was shortlisted in the Best Short Film category at the Kino Exposed Film Festival. He has just released his new EP ‘Pilgrim Rose’ featuring the song ‘Landslide’, and has an album in the pipeline, all of which he has been working on at the same time as managing HigherSound, his own online production community (check it out at http://fallowfieldrooftube.wix.com/highersound ), frequently organising music events to promote his own music and that of other like-minded musicians.

What started off as an interview quickly turned into a 30 minute in depth chat about music, relationships, Fight Club and singing in the shower. Ewan is sensitive, intelligent and clearly loves music. The right components of a future star? I think so.

 

In the comment sections on YouTube, you’ve been compared to Ed Sheeran. What do you make of this?

Ed Sheeran is king of acoustic and he structures his songs in quite an ‘easy listening’ pop structure, which is a similar vibe I go for. He writes honestly and with vulnerability, and that’s what I like most about him. I think people really appreciate that because it helps you to connect with him. I try to be as honest as I can when I’m writing. I don’t actually try  to be honest; I just end up being honest.

So what’s your process for writing a song?

I think I’m pretty much addicted to writing songs. I’ll just be chilling in my room, trying things out on the guitar. I normally get a chord progression going and then start improvising and get a line or two that work and carry on from there. And then sometimes you’ll be singing in the shower and you’ll come up with something that you think sounds good. So there are a number of ways to get into it.

I want to talk about your new album, what stage are you at with it?

Basically over the whole of the past year, I was writing, writing, writing and out of that has come a few songs that are on the EP like ‘Seeds’, ‘Landslide’ and ‘Hold Me’. They’re the forefront of all my new material, and then I’ve probably got ten other songs, 8 of which will provide the shortlist for the album.

Are there any that really stand out for you? I really like ‘Art’…

Well ‘Art’ would definitely be an album track, ‘Autumn Song’ too probably. There’s been a bit of a difference in the kind of sound I’m producing as a result of having a full band with me now.

What’s it like having a band? How’s it working?

It’s great, I love it. We’re all living in the same house which is super convenient. We used to play quite rocky stuff as a collective but when I wanted to pursue my own music quite seriously, they were really supportive.

That’s really nice for you to have that…

Yeah, it’s crazy. It’s so humbling and lovely. But then they do this thing when they’re singing my songs to me and it’s really embarrassing.

Really?

I don’t know what it is, I know I need to get over it, but at the same time I think it’s better than being all ‘LOOK AT ME I’M GREAT’. It maybe doesn’t get you as far but it’s better than being completely arrogant.

Let’s talk about the artwork: who’s it by? It was an original piece wasn’t it?

Yes, it was done by Chloe Smith who is an absolute babe. I always found art really boring. My Dad had taken me to galleries in London and I always thought ‘it’s a picture of a horse, get over it’. But Chloe is a friend of mine who loves art; we were in Antwerp one time and we went to galleries and stuff and she basically got me into it. When it came to having cover art she was the first person I went to for a painting.

What do you think about the position of young people in the music industry? How do you mark yourself out from everyone else?

I wouldn’t say I’m particularly different from a lot of people. This reminds me of that scene in Fight Club when they’re digging outside and the guy shouts at them: ‘You are not special! You are not a rock star, you are not anything’. And I think in general…

That that’s true?

Yeah. So many people are so, so similar. I talk to my friends and they say ‘I know you, but you just live somewhere else and have a different name’.

How does that make you feel?

That’s fine, I’m OK with that. I understand that’s how it is because there are 7 billion people on this planet, of course there are going to be people exactly the same as me. The market is completely saturated. I’ve been tossing and turning and thinking about why I even do music, especially when it involves so much commerciality. But it takes seeing just one amazing musician to realise why people do it.

I had that with Jeff Buckley the other day…

YES Jeff! Music is so competitive and it feels like you’re in a minefield of egos with everyone trying to get to the top and it’s frustrating. But then that moment of recognition makes it feel worth it. I don’t feel like I need to concern myself with trying to be different, I just want to get better and better and better to produce what is true, real and honest for me.

Download ‘Pilgrim Rose’ from: http://ewanphillipspilgrimrose.bandcamp.com/

Facebook: https://www.facebook.com/EwanJamesPhillips?fref=ts

Twitter: https://twitter.com/ewan_phillips

Adam Pryce

Adam Pryce is a 28 year old freelance illustrator who is currently based in Manchester UK. As a child his favourite thing to do was to draw and copy anything and everything – it began with Disney characters – studying the backdrops and different techniques they used. In school he started to do caricatures of classmates, draw his own comic strips and design Christmas cards and posters for the school. Adam then went on to study art at College doing a B-TECH diploma over 2 years exploring all areas of art and design and then choosing one area to focus on, which for him, was illustration. He then went to University to focus on illustration, graduated in 2006 and has been a freelance illustrator ever since (alongside working lots of part time jobs in cafes and bars).

Adam loves being an illustrator, he says “no day is ever the same, I go to sleep excited about what the next day will bring.” It’s not an easy job – and at times he feels lonely, spending long periods of time working alone on a project and reaching deadlines – however he says “it all fades when I see my work in print”. He works a lot in schools around the country, teaching various art techniques and telling children what inspires him as an artist. He gets as much from them as they get from him as they are not afraid to say what they like (and don’t like) and are constantly making him look at the work with fresh eyes, which he finds really important.

Adam’s work is a mixture of hand-drawn and digital elements all pieced together on Photoshop. He tends to fill lots of large sheets of paper with drawings, doodles and words and then chooses his favourite and scans them in to the computer (he describes the way he works similar to using fuzzy felt). Colour is really important to him and he constantly experiments with colour partnerships – he says “it’s important to be bold and make snap decisions as I never spend more than a day on a piece so I keep the energy and freshness”.

His biggest inspiration as an artist is be Mary Blair – she was the concept designer for Walt Disney through the ’50s and ’60s and her work is still inspiring designers and illustrators today. His other favourite artists include Eric Carle, Sara Fanelli, Marc Boutavant, Brian Wildsmith and Charley Harper.

Adam’s greatest achievement so far is seeing things in print – he says “there are no words for that magical feeling when you walk in a shop and see your work on the shelf”. 2013 has been a really special for Adam as he has greeting cards in Paperchase and Selfridges and also had two books published. In 2014 he is having a couple of sticker books being released which he can’t wait for and possibly working on a short animation, which is an area he’s really been interested in for a while.

In the future Adam would love to fulfil his childhood dreams and work at Disney or Pixar as a character designer. He is currently writing and illustrating his own set of children’s books and sending them out to different publishers so he’s super busy with that at the moment. Adam says “I love my job as it doesn’t feel like a job – I wake up each day and play”.

For more information and examples of Adam’s work please visit his WebsiteTwitter and Instagram.

Algiers

Based in the musical Mecca that is Sheffield, upcoming duo Algiers is taking on British contemporary rock culture with its playfully coloured style of pop rock. Picture a festival stage beneath the blazing sunshine or a packed red-bricked Camden venue. This band is the sound of Britain through and through.

Whilst hard rock can be too abrasive for some, and indie or pop too lacklustre for others, Algiers strike an appealing balance between the two. Weightless yet driving, William’s light, almost folkey vocal and guitar melodies surf over John’s cogent drumlines. Borrowing the simple pop music formula in their composition, the boys achieve personality through their heartfelt lyrics and catchy hooks. Most impressively, their sound has the energy of a band twice the size of a duo.

In fact, William and John actually met in a bar and bonded over appreciation for the other’s band at the time. A jam turned into several and in October 2011 they broke onto scene with their EP ‘Four Priests’. Two years later, Algiers have unveiled a more rustic track ‘Lighthouse’, which will be followed by their debut album ‘You’re The Captail’ on 27 January 2014 on Xtra Mile Recordings – also home to releases by the likes of Frank Turner.

‘As Tall As A Lighthouse’ is a tangy folk rock anthem with its organic vocals, aboriginal drumming, quick skipping guitar riff and kaleidoscopic reverb – topped off with a very original vintage music video. More psychedelic than ‘Four Priests’, the track echoes the likes of MGMT and Yeasayer and shows the duo to have truly fine-tuned their sound in the past couple of years. Catch them gigging up and down the UK and launching the album in the New Year.

Find Algiers on Facebook, Bandcamp and Twitter.

Rob Halhead-Baker

Picasso invented it, kid’s do it with dried pasta and Rob Halhead-Baker does it on the computer: collage. In an ever dominating digital age, collage has been brought back to life and re-embraced by many illustrators. However with thousands of young illustrators spilling out of art school each year, its hard to find something that possesses both technical talent and engaging imagery. Introducing Rob Halhead-Baker. Rob’s surrealistic work leads you into a technicolour world of inception style landscapes, floating telepathic nuns and old moustached guys with laser beams coming out their eyes. He breathes new life into the found imagery. All though the illustrations have their comical aspects they also hint at a real sincerity with a surveillance-esque theme throughout and elements of masculine dominance. With camera’s everywhere and political figures overseeing brain operations Rob Halhead-Baker has created an Orwell-esque alien planet reminiscent of the novel 1984.

It’s a tricky business, “I [Rob] spend my time scouring through vintage magazines and books I’ve collected and carefully pick images. Then combined with raw materials and digital manipulation I begin to play with composition, size and shape until the different elements fall into place.”

With a new exhibition coming up (follow his Facebook page for updates), an ever expanding practice; including life size pieces plastered up on the streets of london and new installation pieces, he’s certainly one to watch.

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Posted in Art

FORLANE 6 STUDIO

The surface below the sea hosts enchanting worlds. Acting as a space for the unknown and the mysterious, the depths of the sea offers endless possibilities when it comes to exploration and the association with the unconscious part of our psyche.

Seemingly hostile to human presence, the underwater worlds are actually strongly influenced by human activity, hosting large quantities of forgotten artificial materials and objects. Forlane 6 is a duo project of two artists, Hortense Le Calvez and Mathieu Goussin,that intends to question and imagine how organic shapes cohabit when transformed and positioned in the context of a foreign space inaccessible to human life.

Objects are metamorphosed into artificial natures before being installed under the current of air or water, after which their buoyancy can be explored and re-imagined. Eerie and weirdly soothing and satisfying, the almost science fiction mise en scène is rendered effective through the contrast between fantastic worlds and familiar materials.

Forlane 6 Studio freezes aerial movements through photography and videos, blurring the edge between reality and fantasy. Referring to the post-human age and the frozen time frame of the deep sea, the Forlane 6 project gives an autonomous voice to the inanimate.

The man-made installations’ discourse mimics living creatures in a setting free from it, thus rendering the dichotomy between autonomous life and still life effective and challenging.

Mathieu and Hortense currently live and work on their forty years old sailing boat, Forlane 6, currently based in the Aegean Sea.

You can visit Forlane 6 website here: http://forlane6studio.com

 

Phiney Pet

Ever felt like fashion designers are too serious constantly putting their creations into archaic frames and trying too hard for their clothes to mean something? Well, sometimes you can design the most meaningful garments while simply having fun and taking inspiration from everything that surrounds you. Phiney Pet, a fresh fashion graduate has been following that pat and so far the results are exceptional.

Phiney Pet is really Josephine Pettman (“Phiney” for “Josephine”, “Pet” for “Pettman”, now you see it?), a recent Ravensbourne graduate specialising in print. Coming from South London, she takes her inspiration from people watching and wants her designs to not only be wearable but also to bring a bit of fun into their wearers’ lives. And they do indeed, full of her tongue-in-cheek, colorful clashing graphics and prints.  In Phiney Pet’s world, there is no reason why one should not put a tyrannosaurs on a girly dress with a tulle petticoat underneath or why a girl eating worms can’t be made into a centerpiece graphic of an outfit – there is a place for every, even the craziest idea, as long as it is fun.

Having said that, Phiney’s designs are not a chaotic pieces as you can imagine them to be. When looking at her designs, you can see that they have been carefully thought through and although the inspirations behind them may be random, they are not. Rebellious yet feminine they carry a really strong aesthetic. The word that comes to my mind when trying to describe it is “TumblR” but there is actually a lot more to them than the craziness and eclecticism of this micro-blogging platform.  There is something that is really unique and personal that make you just want to see more.

Phiney has been recently hired by Topshop to help them bring life to their print department so watch this space – the new big name is in the making!

To soak in Phiney’s unsual and fun world, visit her website.