Death at Sea

Great music never fails to come out of Liverpool, and Death at Sea is no exception. Death at Sea is a new rock, pop and alt band, consisting of five talented Liverpudlians. Describing themselves as the “new noise from Liverpool”, their sound is similar to Sonic Youth, mixed with The Strokes, mixed with the Pixies, mixed with The Clash ( i.e. a great concoction). Coming from the monumental musical city, Death at Sea uniquely draws influence from lofi 80’s and 90’s guitar bands. Their songs are heavily dominated with great guitar solos, and you can clearly hear the guitar influence of bands such as The Smashing Pumpkins and Dinosaur Jr.- producing some great and modern rock ‘n’ roll.

This band has only been around for a year, kicking their musical career off in January 2012. Although they are new, they have already toured with the likes of the Palma Violets, Savages, Splashh, and the indie-pop trio of sisters HAIM (accompanying them at their sold out concerts across the UK and Germany). Death at Sea has also caught the music world’s attention, with the likes of NME and Zane Lowe praising the boys for their guitar sound. Mr Lowe has already named their song ‘Drag’ as his ‘hottest record in the world’. This is especially impressive when you hear that these talents wrote the single in their living room, and recorded the hit then and there. This DIY band have also produced a limited edition cassette and vinyl of their rock song ‘Drag’, taking it back to their 80s and 90s roots, (although they admit that the cassette tape idea was so that they could play it in their old-school car).

Go and check out this hot up-and-coming band! Head to;

Their official website: http://www.deathatseaofficial.com/

Their SoundCloud: https://soundcloud.com/death-at-sea

And their Facebook: https://www.facebook.com/DEATHATSEA

Julie Marie Fleming

Unusual canvas formats draw immediate attention to the vibrant and colorful compositions in Julia’s paintings. Adopting peculiar circle and semi-circle canvas as part of her artworks, she steps out of the traditionally used form.

This noteworthy attempt of replacing the ordinary square shape with less common forms, opens new perspectives in artistic practice. Canvas is the foundation, the basics, that’s where you start. Change the foundation, and the artist’s thinking will change.

Originally from Glasgow, Julia Marie Fleming is Edinburgh based artist, who graduated from Edinburgh College of Art in 2012. She has participated in various exhibitions including Black Cube Collective at The Old Ambulance Depot and Bold. Colour. Progress. at The Congregational Gallery. She is inspired by the colors and forms that are seen in nature. From microscopic photographs to macro telescopic images, she explores nature that cannot be perceived with the naked eye.

Julia’s works change what we traditionally know about painting. Her highly contemporary artworks stand out, catching the attention by unfamiliar forms and bold, vibrant imagery. There is emotion and passion. Color contrasts create the mood and the atmosphere. Each painting is a unique observation of surrounding space.

 

Julia’s artworks are not about the concept, but about the image. Her art is not overloading the viewer with ideas and theories, which is so popular in today’s art world, but projects the purity of aesthetic qualities. She lets the viewer to decide, interpret and appreciate the artwork in his own way.

To see more of her works, visit this website www.juliemarieart.co.uk

Josh Brill

1. Tell us about yourself, your artistic background.

My name is Josh Brill. I live in Portland, Maine. I am an artist, designer and creator of Lumadessa, an art label that explores the nature of the world with a modernist perspective.

My artistic background has been eclectic one, it began in art school, as a challenge to myself to learn as much about the different crafts of art to be an better artist. I studied cartooning, sculpture, painting, photography and graduated with a BFA in Graphic Design and New Media from Maine College of Art.

For six years, I worked as an interactive art director in advertising. I came to the realisation that I was helping build other people’s dreams, but not my own. So I left my agency job to develop what would become Lumadessa. Though it came about organically, there was no plan in mind, just to inspire people. I lined up a solo art show and made six large format (6’x3′) panoramic nature scenes. The work got great response from people, especially the pieces with birds in them. I learned a lot from the whole experience and a second series developed from it, one that focuses on the beauty of animals. Over time that series grew into so much more then I would have ever expected…my artwork being in homes around the world, licensing my art to develop product lines with other companies, like Element skateboards, or being commissioned by companies like Nike (Roger Federer) to do special projects for them.

2. Your depictions of animals are geometric, balanced, but striking. What designers or artists have influenced you and your style?

Thank you. My work is greatly inspired by mid 20th century graphic design (posters, book covers and brand design). Some people have asked me if Charley Harper was an inspiration of mine, because I make geometric animals. No he wasn’t, I didn’t discover his work till after I started getting into this. The artist that was most influential in getting me into my visual style is the cartoonist, Chris Ware. His heavily design-influenced illustration work opened my eyes to the world of graphic design. Both my design education and appreciation of Ware’s work led me to discover other designers that use illustration in their work. Some of my favourites then were Saul Bass, Reid Miles and the Russian constructivist poster designers.

3. Where do you source inspiration to design your animals – books? television? Internet? or perhaps even personal ‘wildlife’ trips?

I have many sources of inspiration from field guide books to different types media on the internet. Though my home state, Maine, is a great source of inspiration. It’s a place where I can see rocky coastlines, islands, marshes, lakes, rivers, forests and mountains within an hour from where I live in Portland. Whenever I need to recalibrate my perspective, I go on a trip—I like to take short trips to places like Mackworth Island, Ferry Beach and Fort Williams Park, because it gives me enough time to get back into the studio to make artwork.

4. You said you were working on some new work, do you mind telling us about it?

Yes, I just released prints of an Anna’s hummingbird, Costa’s hummingbird and a Belted Kingfisher. These new pieces accompany the return of Flora Fauna: Birds collection. This was my first collection for Lumadessa and it’s now out of print. I’m currently working on a new series. I can’t tell you what it is — it’s a secret for now, but it’s in the experimental learning phase, and I’m developing the conceptual framework for it. The goal of the series is to expand the world of Lumadessa both creatively and thematically by incorporating other interests of mine, such as culture, cartography, architecture, travel and poster design.

5. What is your favourite animal!

That, my friend is the most unanswerable question of all (laugher). The more I learn about them, the bigger that favourites list grows. It’s usually the animal design I’m currently working on. Lately, my favourites are different types monkeys and apes.

1% of profits from Josh Brill’s work are donated to Animal and Environmental charities. To see more and to purchase copies click here. 

Posted in Art

Introducing emerging artists: Natalie Tkachuk

 

NATALIE TKACHUK

WHO

Natalie Tkachuk is a Fine art photographer specialising in Still Life. Born in 1983 in Melbourne Australia, Tkachuk moved to the UK in 1994 and lives and works in London. 2012 saw Tkachuk complete her MA in Photography at London College of Communication. Tkachuk’s work focuses on exploring beauty in the everyday, the banal and in the lost and forgotten through the medium of photography.

Introducing emerging artists: Natalie Tkachuk

WHY

Tkachuk has previously won the Nikon Discovery Award and has been shortlisted and had honourable mentions in many awards such as the Magenta Foundations Flash Forward and Sony World Photography Awards and has exhibited across London and the UK and in international art fairs.

WHAT 

Her recent body of work ‘Totems’ are constructed still life mechanical parts abstracted from their original purpose and functions becoming a collection of past technologies and a collection of the non-functional. The juxtaposition of these mechanical elements build a totemic sculptural object, suspended in space becoming a scale-less catalogue of the industrial past. They become an apparatus of the imagination inviting the viewer to place their own assumptions of what this post-apocalyptic bricolage might be.

WHEN AND WHERE 

 

Follow on Facebook or Twitter to keep updated with any forthcoming exhibitions or art fairs.

Facebook

Twitter

 

MORE!!

www.natalietkachuk.com

http://map12.info/?/Artists/Natalie-Tkachuk/

 

Fresh Loaf Productions

I can’t count how many times I’ve heard about Fresh Loaf in the last few months. Throughout Manchester, people have praised their creativity and tipped them off as something exciting.

Fresh Loaf are an independent theatre and film group based in Manchester. They are yet another reminder that Manchester is growing into a city of creativity, perhaps more exciting than anywhere else in the UK. Fresh Loaf is not only a  fantastic production company in a thriving city; each of the members are committed and passionate about their work. So far they have explored projects in theatre (Stacy, Hand Over Fist) and film (Coastal Shelf).

We were lucky enough to catch up with Joe Mellor, who told us even more about Fresh Loaf and the exciting things we can come to expect from them in the future!

 

Could you tell us a bit about Fresh Loaf! 

Fresh Loaf are a group of 5 Drama graduates from The University of Manchester who are all extremely passionate about making theatre and film.

We aim to create stories with high production values on a minimal budget. Our ethos is that a lack of financial backing should not hinder us from making high quality professional work.

After meeting  at university and setting up the Manchester comedy night Funbox, the team behind Fresh Loaf was created…

 

 

 

 

 

 

 


Laura Woodward is a director/actress who deals predominantly in theatre. She directed the last stage production we did, called ‘Stacy’. Jade Greyul is a director/actress/camerawoman who used to deal predominately with theatre, but now does a great amount of film work. She directed the last film which we did called ‘Coastal Shelf’. Ollie Kerswell is an actor/editor/cameraman and did the majority of the editing for ‘Coastal Shelf’. Although Ollie has been very strong on stage in the past, he looks most happy at the moment when sitting on his laptop, beautifully piecing the shots of film together. Joe Mckie is an actor/writer who wrote ‘Coastal Shelf’. Joe also wrote our current film. Joe’s last play went to Edinburgh last year and did very well. Joe Mellor is an actor/director who deals predominantly in theatre. he acted in ‘Stacy’ which got selected for National Student Drama Festival. He is currently acting in ‘Hello, my name is…’ and directing Helena Davies in our latest piece of theatre, ‘Hand Over Fist’.

Now that we have met the team behind Fresh Loaf, lets find out a bit about their productions…

Our last performance was called ‘Stacy’. It was written by Jack Thorne, who is an incredible playwright (he’s written for Shameless, Skins, This is England etc). This production was selected by National Student Drama Festival, which is a festival that showcases the ten ‘best’ productions nationally by a team under the age of 25. The response was passionate – people were definitely stirred by the piece.

One thing which did please us greatly, is that we won Spotlight’s ‘Best Actor’ award whilst we were there. So both myself and my director left very happy.

The second piece we developed  is a monologue called ‘Hand Over Fist’. This is a production part of the Greater Manchester Fringe Festival. This piece tells the story of a lady called Emily who is trying to fight through her Alzheimer’s to remember how her first love began. But, rather than it being depressing and emotive, it’s risky and darkly humorous. This one has been challenging for me as a director, as I really have to tread the line carefully with it being such a delicate issue.

Fresh Loaf’s first film, Coastal Shelf, was also premiered at the Cornerhouse earlier this year and it was described as a ‘triumph’. Therefore it is no surprise that it features in the team’s proudest achievements:

I think Joe, Ollie and Jade were most proud when their film, Coastal Shelf, was screened at the Cornerhouse to a full audience and incredible reviews.

I guess myself and Laura have been most proud that we won the ‘Best Actor’ award for Stacey. This was most definitely a team effort, as a monologue can only successfully work with a very strong actor/director relationship.

What are your hopes for the future?

Although we’re very please with what we’ve made, everything has been relatively small scale. Monologues are great but we want to do a large scale production with a large cast and larger budget. Therefore our hopes are to get some great reviews under our belt to make it easier to apply for Arts Council Funding.

We’re now on the radar for a few different theatres and companies (The Lowry, Slung Low, Transport, etc) so it would be great if they were to ask us to tour our work to their venues.

 

So what’s next for you guys?

At the moment we have a film called ‘Hello, my name is…’ This is a two minute short film for the Virgin Media competition!

 

So why not keep an eye out for the up and coming productions and films coming from Fresh Loaf? It’s great to find a group of people who are prepared to work 9-5 in order to fuel their passion for film and theatre. As they have started to establish contacts in the theatre world, perhaps through reading this article you will be encouraged to attend one of their shows and show your support? Either way, the next year looks extremely exciting for them.

 

Visit Fresh Loaf at:

The Fresh Loaf Website

Facebook

Or tweet them at @freshloafprods

Lee Haydock International Illustrator

At this years Directors and Art Directors (D&AD) New Blood festival where the best of this years creative graduates comes together to show their work, I got to experience the coming together of student and professional to contemplate the next stage of the creative industry. Lee is one of the graduates that caught my eye and deals with the now popular paper craft genre.

Introduction from him.

My name is Lee Haydock. I am an Illustration graduate who studied at Blackpool & the Fylde College. I have been working with paper for the last few years, it has become an important asset to me. I am inspired by the stories the world has to share, mainly history or fantasy. As a paper cut artist I use this medium to bring the stories I study to life and share my imaginary view on the adventures. 

Captions for Images.

Main Image Aquitania

Here we have the Aquitania, originating from the suitcase project I brought the ship paper cut into the print studio to develop screen prints. I used sections of the ship for the American Miniature Print competition. The four mini prints I sent earned a spot in the exhibition at the Center of Contemporary Printmaking in Connecticut.Paper craft is a big fad right now, we see it appearing all across the creative industry, do you think it is here to stay in the mainstream?

Second Image Suitcase Photo

This piece of work was inspired by an old suitcase I bought from ebay. I decided to find out about its history, my only clues were the previous owner’s inscribed name and an old White Star Line luggage label on the side belonging to the Aquitania. I researched the Aquitania and learnt it survived both world wars, this led to paper cuts telling the story of its passenger voyage and its military service as a hospital ship.Judging from the feedback I heard from the First Cut exhibition in Manchester Art Gallery last year, I would say its chance of staying in the mainstream is strong. I’ve never heard such praise for an exhibition from so many visitors, it was a privilege to see so many people take an interest in a style I take inspiration from. 

Third Image One Inch Boy

This japanese folktale is of a boy born the size of a finger to an old childless couple. When he becomes of age, he decided to set out into Japan to find a job and live normally in this giant world of his, I illustrate him bravely voyaging through the rivers of Japan taking in the colossal atmosphere around him.

How important do you think studying at university is for a creative to evolve?

Hugely important, it made me the creative I am today. You are given the chance to meet and work alongside so many people who support each other and help you become a better artist. My tutors supported my work and I feel I achieved a lot during my studies.

Is there a new design you are working on you could tell us about? Or your last project you want to talk us through?

 I am continuing with the One Inch Boy story as it is not complete yet, there are quite a few more scenes I want to illustrate involving palaces and a demon. A few people at D&AD asked if it was published, this struck a chord with me and I thought that would be a great idea. I would love to have a published book!

What are your future plans? Do you have an ideal brand/company you would like to work for?

I planned on creating some screen prints for print fairs and I am considering joining an agency. I’m quite a music buff I wouldn’t mind making vinyl artwork for a band one day. To work for any company that would showcase my work would make me proud, long as whoever buys my work enjoy having it in their home or as a product in their shop.

Contact Lee about his work on

leehaydock@gmail.com

07784462513

http://leehaydockillustration.tumblr.com 

Posted in Art

Blue Hawaii

Canada’s Montreal, the area for blossoming musicians, has yet again sprung more boundary pushing talent. Following in the footsteps of the likes of Grimes, the electronic couple ‘Blue Hawaii’, signed to Arbutus, are back together with ‘Untogether‘.

The album, a cave of dark echoey mood swings and hidden treasures, was written after the duo, consisting of Raphaelle Standell-Preston and Alex ‘Agor’ Cowan, spent almost a year away from each other. A lot of time was spent writing at night, creating chord progressions amongst early hours. It shows. Throughout, the album feels like a soundtrack to a midnight walk in the park. It’s clear the synth parts have been thought out to a great degree by Cowan, shadowing every flex in Standell-Preston’s voice – but to such restraint that while it may be atmospheric, in places the LP is transient be it for better or worse.

Try To Be is the brightest of lights on the album. A stand out. It’s a level of catchiness that lifts your head up to see where it’s coming from after a long day at work, with arpeggio harmonies and totally entrancing loops that keep you intertwined with the eerie, delicate magic at play.

Currently organising a tour, Blue Hawaii are bubbling under the surface, armed with a proliferating catalogue of emotionally driven songs that will not only move you – but make you move.

 

Fallingham Fair

I’m back on the folk train again this week people, but I assure you, it is for good reason. Formed in Birmingham back in 2010, Fallingham Fair are a folk-pop trio whose uplifting style and delicious range of vocal harmonies have seen them top my personal iTunes chart for a good few weeks now. After listening to them, I guarantee they’ll be having the same effect on you too.

Fallingham Fair was born out of a series of collaborative live shows between its three members, Fred Claridge (Vocals, Guitar), Aoife McCauley (Vocals) and Tim Gilvin (Vocals, Keyboard). Since then the trio have steadily been building a name for themselves on the indie-folk scene, playing a diverse range of festivals (including New Roots Folk Festival and Camden Rock) and releasing their debut self-titled album in 2011. In March of this year, the group released their second album Songbook to a flurry if praise which, when coupled with their increased airplay from the likes of Channel 4 and 6Music’s Lauren Laverne, surely means that this as yet unsigned band are inches away for  being snapped up.

For me, it is Fallingham Fair’s ability to invite the listener into their songs that makes them such a winning combination. There is a friendliness intertwined in the beautiful chords and soaring harmonies, a sort of soothing and seemingly effortless warmth that is simultaneously enticing and exciting.

For more information about Fallingham Fair, find them on Facebook or follow them on Twitter. You can also visit their bandcamp, where you’ll find download links for all their albums and individual songs.

Ellie Ragdale

Ellie Ragdale is a stop motion animator based in Sheffield. As well as creating her beautiful and intricate films, Ellie is also on a mission to bring the creation of animated film to the masses, running workshops for children and planning film screenings designed to bring the Sheffield creative community together. Find out all about her and her work below.

Ellie has been making animations since her final year studying Drama and Screen at the University of Manchester, when she managed to persuade her tutor to let her take a new second year module in animation. She had always been interested in animated film, having loved shows like Pingu and Camberwick as a child, but says it was the inspirational teaching of Barry Purves, the module leader and acclaimed stop motion animator, that made her realise just how passionate she was about it. Ellie threw herself into the course with enthusiasm, making her first film, Tim the Tiny Horse, a project focussing on adapting fantasy texts for screen and based on the stories of comedian Harry Hill.

Ellie says that the reason stop motion animation appealed to her so greatly is because it allows her to combine her two loves, namely making things and making films. Her films encompass a variety of styles and techniques (such as puppet animation, pixilation and papercraft) and she cites her influences as not only children’s stop motion television programmes, but also the “non-polished, handmade aesthetic” of director Michel Gondry.

After graduation, Ellie found work experience with a variety of different filmmakers, companies and festivals, including working with Broken Pixel animator Ashley Dean on two music videos (Gazpacho’s Black Lily and Fossil Collective’s Let It Go, which won best music video at the 2012 Aesthetica Film Festival). She continued to create her own films and in the summer of 2012, through what she describes as ‘almost coincidence’, began to make films with musician and friend Andrew Anderson. The pair’s skills complimented each other perfectly, with Andrew’s original compositions providing the ideal score for Ellie’s animations. Their first film, You Let Me Down Again, was a music video for Andrew’s band Proto Idiot, and has since been shown at the London Short Film Festival. Since then, they have worked on several films together, including The Animal Arkhive, for which they received funding though IdeasTap and permission to use sound effects from the British Libraries sound archive.

Ellie’s says that her plans for the future are to continue working with Andrew under their company ‘Peck Films’. Their aim is to secure commissions to make animated shorts for companies, as well as to continue to make their own films. Recently, Ellie has also begun to teach animation as part of the Kids Art Academy afterschool club sessions around Sheffield. Through Sheffield-based community arts charity Art in the Park and somewhereto_ (a nation-wide Olympic legacy scheme that focuses on connecting young people aged 16-25 with free space to do the things they love) Ellie secured funding through O2’s ‘Think Big’ grant, meaning that she was able the run a series of animation workshops in more disadvantaged areas of the city and, as a continuation of this, last month had her application bid for O2’s ‘Think Bigger’ fund accepted. As a result, this Autumn she plans to stage an immersive cinema screening event for children. Ellie says that she wants it to be a community event, showcasing the work of local children created in a series of workshops leading up to the event, and involving other young creative people like herself “to combine a variety of skills and talents and make this event something really special and unique”

For more information about Ellie’s work, visit her Vimeo page or follow her on Twitter.

Rory Green

This week I had the pleasure of getting to know a fantastic young artist from Essex. I’m a big Art fan myself, and I think it’s so interesting seeing what the young British art scene of today has to offer. As an artist, Rory is incredibly passionate and dedicated to his art. His pieces are deep, meaningful, yet still beautifully intriguing and visually effective. Drawing from both classic influences, and modern topics, Rory creates relatable works that speak to the audience. I find it’s rare in young artists to find someone that is not only talented, but knowledgable on what’s going on in the world of art today. Because of this Rory is someone who will continue to develop his work, bringing us more and more. One to watch, and a true British original. Here’s what he had to say:

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Tell me about yourself as an artist

I’m Rory I’m 21 and I do art at the University Of Hertfordshire. I’ve just finished my second year and I’ve probably gone the most long winded way about doing a Fine Art Degree. From leaving sixth form I did a foundation diploma at ware college, a foundation degree at war college and NOW, as most people I was at Ware with are leaving university I’m about to enter my third year at University Of Hertfordshire. My art work usually centres around myself and my reactions, thoughts and observations on what is around me from pop culture to my personal family life. I’ve been told that I’m a concept artist and I’d largely agree with that. My work takes all manor of forms from painting and photography to installation often trying to mix them all in some way to create my work.

What are the influences and inspirations behind your latest works?

Football. Football is the inspiration behind my current work because its what I’m surrounded by constantly. I’m football fan and however that is not the reason why I’ve chosen football as the subject of my latest body of work. My brother is a professional footballer so I see a different side of the beautiful game to that of the ninety minutes you see at a weekend. My work is challenging the public perception of football and footballers both culturally and whether they have a place in fine art. It’s an ongoing theme at the moment because I feel it’s something I can really sink my teeth into and enjoy creating work about. My most recent body of work shows photographs of myself dressed in my brothers football kits, England kits and Manchester United kits, a painting of myself showing a sort of tribute to a Peter Blake painting, a green canvas with football boots on it, a painting of myself holding a football and a football, on a plinth with the words “god is dead, football is your new religion” upon it. My aim for my work is to get a reaction out of my audience and get people to really think about what the hell I’m conveying. I like to keep it autonomous and allow the public to have their own opinion-I won’t force the meaning upon them.

Football unifies people the world over and I feel that art does that too. There are many similarities between the two for me. Grass roots football is no different to an art student at school, college or university and the galleries you show your work in is the same to the leagues in professional football with the big names and big buyers being the premiership.

As a young artist, have you found it difficult to establish your own style?

I think it’s hard for any young artist to find their own style whilst they are at university. You’re constantly being told to research and go to galleries to see what’s new, current, and modern in contemporary art and I think there is only so much information that you should and can take from what you’re seeing otherwise your instincts will be to work in a way which you know the outcome will be successful because it looks like what you saw last week in London. I’ve been guilty of that myself in the past and now coming to the end of my second year, I’ve found that I’m beginning to finally develop my own style. I was never one that wanted to do LOADS of research to inform my work however now I’ve found it’s about being selective with what you’re researching and selective with how you use it to inform your work…then your style will develop from what you yourself add to your research.

What are your thoughts on the British Art scene of today?

The British art scene today is ever growing under a pile of YBA comparison. Which isn’t as bad as it may sound. Yes the YBA’s were and still are the top draw in this countries top art galleries but they haven’t been young for twenty years. Yet what they did paved the way for art students like me to make the work I want to make. I think the British art scene is in a predicament of wanting to move away from the past and look to the future but the mainstream exposure for the future isn’t there. I’m a BIG fan of Sarah Maple right now. She’s going to be and SHOULD be our next biggest export however lazy comparisons of her being the heir to Tracey Emin’s thrown can hold her back instead of skyrocketing her, she’s brilliant. It’s a predicament because staging MASSIVE retrospectives generate LOADS of money and create a massive buzz about British art…but we should be making a fuss about the new young British artists that are making the noise now.

What can we expect to see from you in the future?

In the future I am going to finish my degree and possibly go on to do an MA…I’m more likely to do the MA and gather as much experience as I possibly can for when I finally leave. I have conflicting thoughts about wanting to teach or be a tutor with people that want to do art or just try it and go for it and be an artist. My work will keep growing as I do too, as corny as that sounds, but I’m going to keep on developing this body of work. One of the things I’ve learnt is that an artists artwork has to be a continuous line of enquiry rather than looking at it as “I’ve done one thing this semester and now I’m going to switch and look at some ing completely different” it has to flow and it has to be real. The best in anything whether its art, music, film…anything has to be real for it to be the best.

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Rory’s unique style and infectious passion for his art make him definitely one to watch in the future. I hope you enjoyed that as much as I did. To see more of Rory then get in touch:

Email: green.rory@hotmail.co.uk

Katie

Nereus London Clothing

Nereus London is an independent East London based fashion line, which produce some amazing 90s influenced clothing and prints. Run by two sisters, who pride their collection on versatility, their clothing has caught the attention of the monumental online clothing store ASOS. This is a brand that truly understands what every girl wants; clothing that is adaptable and can be worn in numerous ways. Nereus has solved the Saturday night dilemma of what to wear when you are going out, but you don’t know whether to go casual or smart, sexy or modest, hipster or grunge, funky or conservative – it truly is an awful situation to be in. Nereus London has finally solved fashion dilemmas, and is the ideal fashion collection for every woman.

I got to ask these two sisters a few questions about their fab prints and boutique.

How did you two sisters get into the fashion industry?

We’re a two part design team over here at Nereus London, and starting our own fashion brand was something that we always knew we were going to do. After leaving education and holding down other jobs for a few years, we were finally in a place where we were able to start up our own brand. We first began by setting up a stall over at Spitalfields Market in Shoreditch, East London, which is pretty much our second home! We grew up visiting the market every Sunday back when it was just an antiques market and nowhere near as fancy as it is now! We traded there for the summer and then moved onto selling online through Asos Marketplace where we have, thankfully, been well received. We’re now starting to branch out onto various other online platforms and will be back in good old east trading again this summer!

How would you describe your style to someone who has never seen your collection?

Bohemian street style with a whole bunch of vintage influences! We’re affordable clothing and easy to wear, branching from versatile pieces to statement numbers. We like to make clothing that is comfortable for girls of all body types, and like to draw inspiration particularly from the 90s, It was the best era after all! We’re big lovers of street style, and feel as though that’s what we happily fall into! Our tag line ‘Let’s Get Spiritual’ embodies us perfectly as we like to use a lot of spiritual symbolism in our more graphic pieces ranging from Astrology to Ancient Egypt. We find the empowering, relatable and personal connotations pushed through such symbols are very appealing (and always nostalgic!) for both us and our customers!

Where do you get your inspiration from?

We’re hugely inspired by the 90’s and LA street style, both of which are something we naturally emulate throughout our design process. We’re OBSESSED with anything bohemian and find ourselves drawn to it as we feel it’s the epitome of femininity – without the pink and frills! So, to round it up, we’d say the 90s, LA and modern bohemia!

What would your advice be for someone who is looking to breaking into the fashion world of design?

When we were growing up we were always told the only way to get into the fashion industry was to work your way up, through finding an internship, working for years under a designer, learning the ropes and then branching off. Thankfully, we are now in the times where, thanks to the internet, everything and anything is possible. Our advice would be to do it the way we did; save up some money, get yourself some stock, and jump online. With so many places to start you have no excuses! No matter what online platform you choose, the important thing is just to get it going. The biggest thing we’ve learnt is don’t stress out so much about the next step, don’t start and then drive yourself into a frenzy about how you are going to be as big as that other brand, take everything step by step and everything else will fall into place. Don’t worry so much about every little move you have to make to progress, a lot of the time opportunities will find you rather than you finding them. Take note of what sells, understand why and then branch from it. Advertise as much as you can and get creative! Know what makes you stand out and push it. Most importantly, under no circumstances neglect social media! Tumblr, Facebook, Twitter, Pinterest, Instagram etc. are godsends for small businesses and are by far the most important tool any small business must utilise. With all of this at your fingertips, it’s nowhere near as difficult as it used to be, have a little faith in yourself and just go for it!

 

To buy some of Nereus London’s awesome clothes, go to https://marketplace.asos.com/boutique/nereus-london, and follow their news and collection on twitter: @NereusLondon.

Alice Jacobs

Alice Jacobs graduated from Glasgow School of Art with BA in Fine Art: Sculpture and Environmental Art in 2012. She creates mesmerizing installations, changing perception of space and constructing new environments using light. She works with spatial transformations, altering surrounding architecture, objects and atmosphere.

Alice’s artworks convey important religious and philosophical questions. Her project “the body of light” relates specifically to Buddhist meditations, yet connecting to other religions through the idea of “inner light”. This sculpture, made of light and reflective qualities of water, is an attempt to materialize  inner intangible light into a visible presence.

“Separated from any image, natural light or gauge of the actual depth or length of the space, the audience is left looking at something that is there, yet without any perception of what it is that they are looking at. Something, but almost nothing at all.”

This artwork resonates with everyone on different levels. The purity of the message is so powerful, it almost pulls you in a meditative state. It connects with the deeper levels of consciousness, urging the viewer to look within himself.

Her past exhibitions include yours is a body light, The Beresford Gallery; The Art of Tea, Harry Barnes Building and RSA New Contemporaries 2013.

Alice is also a  co-founder of Flux Laser Studio, along with fellow GSA graduate, Philip Longstaff.

To see more of her works, visit www.alicejacobs.co.uk