When getting in contact with Educate Elevate’s team, (the founders: Suzan, Faith & Nic) I soon started to realise how much the film ‘Do the Right Thing’ had influenced the style and ethos of the brand. So I felt in order to really understand their message, I better watch this Spike Lee film.
After watching it, I got it. I get the positive message they are trying to create and the same message that the fashion market seem to have forgotten. The brand is all about creating something unique and bringing a new twist to the industry.“We love the late 80′s, early 90′s era and the positivity that surrounds it. It’s this positive mindset that influenced us to create this brand”.
They even show these positive vibes through their motto ‘EDUCATE THE MIND, ELEVATE THE GRIND’, meaning the more you educate yourself about the world and your surroundings, the more chance you have in becoming successful and moving up in the world. “We’re not just preaching about world issues and politics, (though it’s cool if you care about that!) We’re talking CULTURE. Learning about other cultures & embracing our differences will influence and inspire you. You can’t educate the majority with the mind of the minority!!!”.
Launching in only August 2012, Educate Elevate has created quite the buzz, especially in the blogging world. The great thing about EE is that the brand is really trying to speak and represent the current youth market. “We wanted to be informing young people about other cultures and how to better themselves whilst spreading our ethos – we want to make them feel like they are a part of a positive movement when they wear our clothes”.
As a 90’s kid and fan myself, Educate Elevate speaks to me a lot more than other similar brands. I have been a huge fan and been blogging about them for a while. I thought they would be a great talent to share through the ‘Born in Britain’ project because they are influenced by music, film and art and make sure that they encompass that within Educate Elevate.
The team are currently working on their top secret A/W collection, where they will be manufacturing their own garments for the first time, not just t-shirts and sweaters. They have lots of plans to keep the business growing through the great blogger support and supporting young people and charities close to their hearts. “To everyone who has supported us, especially the people who have backed us from the start, we’re doing this for you!”.
So check out their site www.educateelevate.com and remember EDUCATE THE MIND, ELEVATE THE GRIND.