Gola Classics, the original British sports brand, has launched a stunning new advertising campaign. The new 2012 campaign takes a new direction from previous campaigns with a photography led concept, featuring models striking sporting poses at iconic London locations. The campaign introduces the tag line ‘Born in Britain’ to reinforce Gola’s 107 year British heritage and sporting legacy.
Four eye-catching executions are set to launch across a selection of style and music titles, together with outdoor, digital activity and in-store POS, so keep an eye out for the new campaign!!